48011032929 - Lead Generation Specialist / SDR

Job Title: Lead Generation Specialist / SDR (E-commerce / Shopify, Outbound) Employment Type: Full-Time Location: Remote — must be able to work EST / CT hours Type of contract: Independent contractor Reports To: Founder 🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️ About Us We’re building an AI-powered Marketing Intelligence Layer for Shopify brands — currently delivered through a Fractional CMO model. We work with DTC e-commerce brands in the supplements, skincare, wellness, functional foods, athleisure, and fitness categories, typically generating $2–15M in annual revenue. Today, we provide these brands with customer journey consulting to improve retention, LTV, and profitability — and we’re now productizing this expertise into a SaaS product. You’ll be our first dedicated Lead Generation Specialist / SDR, working directly with the founder to fill the calendar with qualified conversations from high-potential brands that match our ICP. Ideal Customer Profile (ICP) Business Type: DTC / B2C e-commerce brands Platform: Shopify (required); ideally using Klaviyo or a similar retention stack Revenue Range: $2–15M USD annually Geography: Primarily USA (Austin, Atlanta, Boston prioritized) and Toronto (bonus)

Verticals:

Healthy lifestyle brands Supplements & nutraceuticals Beauty/skincare Wellness / functional foods & beverages Athleisure/fitness

Buyer Personas:

Founder / CEO CMO / VP Marketing VP Growth / Head of Growth Head of Retention / Lifecycle / CRM

Primary Use Case:

• Brands already investing in paid media, email/SMS, and lifecycle marketing — looking to improve retention, LTV, and marketing profitability.

Role Summary:

• You’ll own the top of the funnel — sourcing, qualifying, and booking meetings with ICP-aligned Shopify brands.

Your responsibilities include:

Researching and identifying ideal prospects Building and running outbound sequences (email + LinkedIn; cold calling optional) Booking qualified meetings with Founders / CMOs Continuously optimizing messaging, targeting, and performance

• This is a pure outbound role — no warm leads. You must be comfortable building a pipeline from scratch.

Key Responsibilities:

• Lead Sourcing & Research
• Build targeted lead lists using tools like Clay, Crunchbase, Apollo, LinkedIn Sales Navigator, or others
• Enrich leads with data such as revenue estimates, tech stack, location, role, and verified contact info
• Qualify prospects by revenue band, tech stack, vertical, and geography
• Outbound Campaigns
• Design and run multi-touch outbound sequences (email + LinkedIn; cold calling is a plus)
• Use tools such as Instantly.ai, Lemlist, or Mailshake for outreach
• Utilize tools like Lemcal or Cal.com for booking
• Write and A/B test subject lines, intros, and CTAs
• Personalize outreach with relevance hooks (e.g., “noticed you’re a Shopify + Klaviyo brand in the wellness space…”)
• Pipeline & Handover
• Book qualified meetings for the Founder (Jiri)
• Ensure seamless handover — including meeting notes, context, and expectations
• Maintain an up-to-date CRM or tracking board (ClickUp, Notion, HubSpot in the future)
• Performance & Optimization
• Track KPIs: replies, booked calls, show-ups, and ICP fit
• Refine targeting, messaging, and micro-segments based on performance data
• Suggest new angles (e.g., partnerships, agencies, communities, events)
• Required Skills & Experience

1–3+ years’ experience as an SDR / BDR / LeadGen Specialist in:

B2B SaaS, or E-commerce/marketing services/agencies Proven success in outbound lead generation (not just inbound handling)

Experience with at least one of the following tools:

Clay, Apollo, ZoomInfo, Leadspicker (for data enrichment) Instantly.ai, Lemlist, Mailshake (for outreach) Comfortable working US time zones (EST / CT) Excellent written and spoken English — able to communicate professionally with US Founders and CMOs Familiarity with Shopify / e-commerce brands is a strong plus Basic understanding of customer journey, lifecycle marketing, retention, and LTV Nice to Have Previous experience with Shopify-focused agencies, MarTech, or analytics tools Prior success booking meetings in US / Canadian markets Familiarity with LinkedIn Sales Navigator, Clay + Instantly stack Proven results booking meetings with revenue-based ICPs (e.g., brands doing $2–10M ARR) KPIs & Success Metrics We value outcomes over activity.

Core KPI:

Number of qualified meetings that show up with the Founder

Secondary KPIs:

Reply rate on outbound campaigns Percentage of booked calls that match ICP Show-up vs. no-show rate Number of SQLs (Sales Qualified Leads) per month