ABM Manager

About Kustomer Kustomer is the industry leading conversational CRM platform perfecting every customer experience. Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for some of the leading customer service brands like Sweetgreen, Starz, Vuori, Resy and Cotopaxi. Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $230M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels. In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M. In 2025, Kustomer announced a $30M Series B led by Norwest, with continued support from Battery, Redpoint, and boldstart. This milestone reflects strong conviction in our vision and fuels our next chapter of growth: expanding our AI-native platform, accelerating product innovation, and scaling our exceptional team. Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are passionate about enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. We have also transitioned to a remote friendly company, with Krew members located throughout the U.S. and U.K. coming together for Kamp Kustomer each year. About the Role As the Account-Based Marketing (ABM) Manager at Kustomer, you will play a critical role in building and scaling a modern Account-Based Marketing program that delivers highly personalized buying experiences for our priority accounts. Reporting directly to the Head of Demand Generation, you’ll partner closely with Digital Marketing, Field Marketing, Sales, and BDR teams to create and execute targeted programs that drive engagement, influence pipeline, and accelerate revenue across our enterprise segment.

You'll be responsible for:

• Partnering with Digital, Field Marketing, Sales, and BDR teams to develop targeted ABM programs that engage champions, influencers, and executive decision-makers within key accounts.

Owning end-to-end enterprise ABM program execution, including strategy, goal setting, budgeting, account selection/list management, campaign planning, asset development, follow-up orchestration, and reporting.

• Executing multi-channel ABM campaigns against top global accounts, leveraging both 1:1 and 1:few programs.
• Collaborating with Sales and BDRs to ensure coordinated outreach, account insights, and program alignment throughout the funnel.
• Using data to monitor performance, surface insights, and optimize campaigns to increase engagement, pipeline contribution, and conversion.
• Testing and evolving ABM tactics over time to continuously improve how we identify, reach, and influence target accounts.

Your qualifications:

5+ years of demand generation and/or field marketing experience within B2B SaaS.

• Strong verbal, written, and cross-functional communication skills.
• Deep experience with HubSpot, Salesforce, 6sense, or similar ABM and marketing automation platforms (strongly preferred).
• Demonstrated success building and scaling ABM programs and implementing a modern enterprise marketing playbook.
• Ability to strategically evolve ABM tactics over time, balancing experimentation with repeatable processes.

Hands-on experience running multi-channel campaigns that directly drive pipeline, including list building and targeting, webinars and digital events, personalized landing pages, account-based ads, direct mail, paid social, and other modern ABM channels. HIPAA Compliance

• All roles at Kustomer may involve handling sensitive personal data.

Benefits Kustomer offers an array of benefits including competitive salaries and stock options. In the U.S. we offer 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy; in the UK we also offer pension, supplemental health insurance and other perks. Diversity & Inclusion at Kustomer Kustomer is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status. Disclaimer: Kustomer only contacts candidates from company email addresses ending in kustomer.com and does not seek funds from candidates in any circumstances.