Associate Director Marketing CHC

Want a 3D Career? Join Norgine. At Norgine, our colleagues Dare themselves to be different and try new things, Drive to achieve their goals and beyond, and Develop themselves and their community. We call it the 3D career at Norgine and it offers you a fully-rounded experience with no limits. Bring everything about yourself that you’re proud of, whether that’s your passion for making a difference, focus on others’ well-being, or intellectual curiosity to unleash in a fast-paced environment and supportive community. In return, get a sense of belonging, a long-term career with ongoing development and upskilling, and a company that cares about people’s wellness as much as you do. Norgine: Transforming Healthcare, Backed by Over a Century of Expertise. We have an exciting opportunity for an Associate Director of Marketing to join Norgine. This is a Fixed Term Contract, until the end of September 2026. The person holding this position will report to a VP of Marketing and be a member of the global Consumer Healthcare team. The core responsibility of the Associate Director of Marketing is to make our OTC brand a successful brand by delivering against the strategic 5yr plan.

KEY RESPONSIBILITIES & ACCOUNTABILITIES:

• Lead the global brand strategy development to ensure a smooth implementation across markets
• Develop the communications and media strategies to grow brand awareness, consideration and conversion across multiple touchpoints.
• Deliver net sales, market share and profitability for the OTC brand in line with 5yr plan.
• Support implementation of brand strategy in white space to build scale.
• Develop a product pipeline and lifecycle management that helps to secure the future of the brand in existing categories.

MAIN TASKS:

• Lead the development of consumer brand strategy that drives awareness, loyalty and share ahead of the market based on a clear vision and right to win.
• To support the implementation of global business and brand strategies which drive sales, share growth and profitability to target levels
• To support the development of the global assets for the brand based on its differentiated positioning and motivating insights.
• To support the development of a global pipeline of products, launches and roll out plans that drive the category and brand growth based on unmet consumer needs.
• Build collaboration of brand thinking, strategy and plans across the global cross-functional team, the key markets and 3rd party business partners
• Lead consumer understanding for the brand categories on an international basis identifying key consumer opportunities and constantly optimizing the CDJ.
• Work closely with local marketing teams to ensure alignment and execution of global strategy.
• Facilitate sharing and adoption of best practices.
• Build strong relationships with cross-functional teams to implement global projects.
• Manage and lead the relationships with external agency partners to implement effective communication plans.
• Strong consumer marketing experience acquired in global organisations.
• Experience in consumer healthcare/regulated markets.
• Global and local consumer marketing experience required.
• Other commercial experience in sales or trade marketing would be an advantage.
• Consumer focused
• Highly organised
• Collaborative
• Performance driven
• Passionate
• Confident presenter

RELATIONSHIPS:

• Local Brand Leads
• Regional Heads CHC
• Hengoed Team
• Regulatory
• Medical
• Supply chain
• Finance
• Pharma Development
• External Agency Partners
• Global Commercial team
• Global Digital Team
• Our benefits may vary per location. Please liaise with the Norgine TA representative to obtain more information.
• Sound good? Find out more about the career you’ll have with Norgine, then apply here.