Brand Marketing Manager

What we’re building and why we’re building it. Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love, and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users. It’s not just our users who believe in Fetch: with investments from SoftBank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees. At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch. Fetch is an equal employment opportunity employer.

About the Role:

Fetch is looking for a Brand Marketing Manager to lead marketing initiatives that deepen emotional resonance with our brand. You’ll turn product offerings into meaningful stories that spark action, sustain engagement, and build lasting loyalty. This role is equal parts strategist, storyteller, and operator. You’ll collaborate across Product, Brand Strategy, Creative, and Data to drive adoption of Fetch features, improve onboarding and reactivation, and continuously strengthen the user connection to the Fetch ecosystem. You’ll not only develop the strategy — you’ll also own the campaign calendar, build, QA, and deploy communications that make it real. This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities:

• Partner cross-functionally to plan and execute campaigns from concept through deployment.
• Executing campaigns across channels: email, push, in-app placements, and beyond.
• Lead lifecycle communications strategy that guide users from onboarding through long-term engagement — optimizing early conversion, product exploration, and feature retention.
• Shape go-to-market strategies and messaging for new and existing product features.
• Partner with Product and Engineering to design experiments that advance our learning agenda for features in beta.
• Use data and experimentation to optimize communication flows, and reporting performance and recommendations to Product and Marketing leadership.

Minimum Requirements:

4+ years in product, lifecycle, or growth marketing with hands-on campaign execution experience.

• Proven success driving adoption, engagement, or retention in a digital product or app.
• Proficient in marketing automation platforms (Iterable, Hubspot, Salesforce Marketing Cloud, etc.).
• Analytical mindset with a bias for testing, learning, and iterating.
• Strong communicator who can simplify technical concepts and tell a clear product story.
• Thrives in a fast-paced, collaborative environment.

Compensation:

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is 91,000 - 103,000. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.

At Fetch, we'll give you the tools to feel healthy, happy and secure through:

• Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.

401k Match: Dollar-for-dollar match up to 4%.

• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.

Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.

• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break.
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.

Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more! Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential. Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at accommodations@fetch.com. Learn more: Fetch Recruitment Scam Warning.