Channel Sales Manager Benelux (located in BE or NL)

Location: Belgium or Netherlands (this is a remote position)

We know touch - it's our only business. In fact, we invented the touchscreen over 50 years ago and haven't stopped since. Every 21 seconds, a new Elo touch screen is installed somewhere in the world. We obsess over details to exceed the highest quality standards. We don’t just sell things. We offer solutions to tomorrow’s challenges.

As Channel Sales Manager, your mission is to grow ELO’s presence across the retail, healthcare, hospitality, and industrial sectors in the Benelux region. You will promote our market-leading portfolio—covering point-of-sale systems, self-checkout solutions, and price-checking technologies—while managing both run-rate/SMB business and strategic channel partnerships. This dual role combines direct customer engagement with the development and expansion of relationships with distributors and value-added resellers. You will ensure partners have everything they need to successfully position and sell ELO solutions, while driving strong SMB performance and regional growth.

Job Purpose & Responsibilities:

SMB & Run-Rate Business:

• Manage day-to-day customer and SMB partner interactions, including quotes, pricing requests, and demo/sample units.
• Ensure fast and smooth sales cycles by coordinating with internal teams (support, logistics, service, sales operations).
• Support small and mid-sized projects by clarifying requirements, timelines, and commercial needs.
• Conduct focused QBRs with distributors and resellers, reviewing pipeline and run-rate performance.
• Provide partners with the necessary tools, pricing, materials, and demo units to drive SMB growth.
• Promote company programs such as demo programs, marketing campaigns, training, and incentives.
• Develop and execute a regional SMB growth plan, including revenue targets and partner development.
• Recruit new SMB-focused resellers to strengthen market coverage.

Channel Partner Management:

• Build strong, productive relationships with distributors and value-added resellers across the Benelux region.
• Coordinate involvement of internal teams to support partner performance and expectations.
• Assess and validate partner needs regularly to drive efficiency and revenue growth.
• Prevent and resolve channel conflicts through transparent communication and adherence to channel rules.
• Ensure effective distribution coverage aligned with regional goals.
• Define and support product positioning and go-to-market strategy in the region.
• Manage deal registrations, SPA requests/renewals, and quotation support for partners.

Minimum Qualifications:

• Bachelor’s degree in Business, Sales, Marketing, or a related field; or equivalent experience.
• Minimum 5 years of experience in a similar commercial role
• Proven track record in consultative selling, ideally in the point-of- sales market.
• Demonstrable knowledge of channel structures and partners across the region.
• Experience in selling both Windows and Android based solutions.
• Experience in the IT hardware, retail technology, or similar industry is a strong plus.
• Excellent command of written and spoken English, Dutch and French
• Experience working with CRM tools (SalesForce.com is a plus)
• Valid driver’s license and willingness to travel within the Benelux region.

Specific Professional Skills/Competencies:

• Excellent relationship and communication skills
• Strong interpersonal, motivational and influencing skills and the ability to build strong, credible relationships with multiple organization functions
• Excellent time-management skills
• The ability to work deadlines and challenging targets
• Successful experience of working remotely
• Good team player
• Hungry for success

Travel Requirements

• This is a hybrid position
• Domestic and international travel is required (30%)
• Car driver’s License