Chief Marketing Officer (CMO) Consultant (Contractor)

About Success Tutoring Success Tutoring is one of the fastest-growing education franchisors, empowering K-12 students through personalised learning and a motivation-driven tutoring model. With a rapidly expanding franchise network across Australia and international markets, we are redefining the tutoring industry and building a global brand that inspires, uplifts, and creates impact through education. Role Overview We are seeking a strategic, high-performing Chief Marketing Officer (CMO) Consultant to lead and elevate our marketing function on a part-time basis. This role is ideal for an experienced marketing leader who thrives in a fast-paced, entrepreneurial environment and is passionate about building world-class marketing engines for growing franchise brands. You will guide our marketing team, shape brand strategy, and drive demand-generation initiatives to support both franchise growth and student enrolments across the network. This is a consultancy-based role with flexible hours, reporting directly to the CEO. Key Responsibilities Strategic Leadership Develop and refine the company-wide marketing strategy aligned with growth objectives. Advise the executive team on branding, positioning, and market opportunities. Oversee marketing calendar, launch campaigns, and performance planning. Team Leadership & Management Lead and mentor a team of marketing assistants focused on content, social media, and CRM campaigns. Implement accountability, productivity systems, and creative workflows. Run weekly marketing stand-ups and reporting meetings. Growth & Demand Generation Design and optimise funnels for franchise recruitment and student acquisition. Oversee paid ads strategy (Meta, Google, TikTok), email marketing, content strategy, and partnerships. Ensure landing pages, websites, and conversion systems are optimised. Brand & Creative Direction Maintain and evolve brand tone, creative direction, and campaign quality. Review and approve key marketing content. Support the growth of video-based personal branding and PR opportunities. Data & Reporting Monitor dashboards and KPIs across CAC, CPL, LTV, engagement, and funnel performance. Implement tracking systems and attribution reporting. Type & Structure Contractor and Retainer model (~8 hours per week) Remote work with flexibility Available for weekly leadership check-ins, team calls, and performance reporting Compensation $60–$150 per hour (depending on experience) Retainer structure aligned to weekly hours Why Join Us? Shape the marketing engine of a fast-scaling global education brand Work directly with the CEO & executive leadership team Lead a motivated team and build scalable marketing systems Flexible, high-impact strategic role Proven experience as a senior marketing leader or CMO (preferably in franchising, education, or multi-site brands) Deep knowledge of digital marketing funnels, paid ads, content marketing, and brand building Demonstrated ability to lead, coach, and scale marketing teams Analytical and data-driven with strong performance marketing understanding Highly organised, proactive, and execution-focused Strong communication and creative direction skills