Content Marketing Specialist

Overview

Founded in 2012, Cariloop is a care company fueled by a deeper purpose: ensuring that no one goes through caregiving alone. We are a compassionate organization committed to providing steadfast support to those navigating the complexities of caregiving. Our platform is a lifeline offering personalized guidance from expert Care Coaches, cutting-edge digital tools, and access to an integrated care provider support network and community, tailored to meet the diverse needs of individuals and families at every stage of life.

Operating remotely across the United States, we embrace a virtual work culture that champions collaboration, flexibility, and inclusivity.

Our Impact

At Cariloop, we believe the unbiased, inclusive, and empathetic way we strive to serve caregivers is a reflection of how we serve our employees. You'll have the opportunity to make a genuine difference in the lives of millions of caregivers while enjoying the autonomy and flexibility of remote work. As a member of our team, you'll contribute to a movement to redefine the standard for caregiver support, shaping a future where caregivers feel supported, empowered, and recognized for their invaluable role.

As a Public Benefit Corporation and a Certified B Corp, we are constantly striving to use our business and platform as a force for good, being especially mindful of how we create a profitable, sustainable enterprise while supporting all of our stakeholders and giving back to our communities.

We believe deeply that the way we care for others should be a reflection of the way we care for our team. We seek to foster a culture of care that sees people for who they are and celebrates the core values they hold dear. When we care for our Loopers, our Loopers can focus on caring deeply for the caregivers, families, and communities we serve.

Join us in our mission to create positive change, and together, let's forge a path toward a more caring and connected world

THE ROLE WE’RE SEEKING A VERSATILE WRITER AND STORYTELLER WHO CAN HELP POWER CARILOOP’S CONTENT ENGINE BY RESEARCHING, DRAFTING, EDITING, AND PUBLISHING CONTENT ACROSS MULTIPLE CHANNELS FOR OUR TARGET AUDIENCES: EMPLOYERS AND THEIR EMPLOYEES. THIS ROLE IS HANDS-ON AND EXECUTION FOCUSED: YOU’LL CREATE HIGH-QUALITY, NET-NEW CONTENT YOURSELF WHILE LEARNING HOW TO OPTIMIZE IT FOR SEARCH, SOCIAL, EMAIL, AND EMERGING AI/ANSWER ENGINES.

The ideal candidate is a collaborative, detail-oriented content marketer who works well with Demand Generation, Member Marketing, SEO, and Product partners to bring Cariloop’s messaging to life. You’re comfortable shifting between formats—long-form content that educates HR buyers and short-form creative copy that drives employees to enroll in and use their Cariloop benefit. You’re curious, proactive, and eager to grow your strategic skills over time.

Writers with range across B2B and B2C/B2B2C environments, and those who bring creativity to short-form execution, are especially encouraged to apply.

RESPONSIBILITIES

• Support content calendar and triage requests from marketing peers.
• Produce B2B content that resonates with HR buyers and benefits consultants to support demand generation programs including: blog posts, landing pages, ebooks, nurture emails, web copy, social posts, product descriptions, flyers, and digital banners.
• Produce B2C/member-facing content that helps employees understand their Cariloop benefit and encourages engagement including: flyers, emails, digital banners, and product copy
• Ensure accuracy, clarity, and consistency across all content, applying Cariloop’s tone and messaging frameworks consistently across assets.
• Support light ghostwriting as needed for select executive leaders
• Build discoverable and optimized content alongside our Head of SEO and Web, applying SEO best practices. Learn and support emerging AEO (Answer Engine Optimization) approaches to improve discoverability.
• Assist with UX copy updates or refinements to ensure clarity and alignment with Cariloop’s messaging.

QUALIFICATIONS

• 2–4 years of experience in content marketing, copywriting, or a similar role.
• Strong writing and editing skills with the ability to adapt voice, tone, and format for multiple audiences.
• Experience writing in B2B environments; B2B2C experience is a plus.
• Familiarity with SEO best practices and interest in learning AEO.
• Experience with CMS and marketing tools (e.g., HubSpot, Webflow, GA4, SEMRush).
• Highly organized, detail-oriented, and able to manage multiple projects with guidance.
• Collaborative team player with a proactive, can-do attitude and a desire to learn and grow.

This position is performed primarily on a remote basis; however, the employee may be required to travel occasionally to fulfill business needs. Such travel may include, but is not limited to, on-site meetings, company retreats, training sessions, or other business-related events. The frequency and duration of travel will vary based on operational needs, and the employee will be provided reasonable notice whenever possible.

The ability to travel as needed is a condition of employment, and all travel expenses will be reimbursed in accordance with the company’s travel and expense policy.

Benefits and Perks

At Cariloop, our commitment to supporting caregivers, families, and each other extends to every aspect of our organization, including our benefit offerings. Designed to address the holistic needs of our Loopers, our comprehensive program encompasses employee health, financial stability, and overall wellness. By prioritizing the well-being of our Loopers, we not only fulfill our mission but also foster a culture of empathy, collaboration, and support that extends beyond the workplace. Our comprehensive benefits package offers:

• Comprehensive Medical, dental, and vision insurance coverage
• Employer contributions to 401k retirement plans and Health Savings Accounts (HSA), empower you to build a secure financial future while taking care of your present needs.
• Company-sponsored life, short-term, and long-term disability insurance, providing peace of mind in both anticipated and unforeseen life events
• Access to Cariloop's member portal and services for both you and your family, offering a wealth of resources and support in navigating your caregiving journey
• Annual stipends through our partner UrbanSitter, providing access to trusted care for your entire household, spanning childcare, tutoring, pet sitting, housekeeping, and senior care services
• Flexible time-away policy and 14 paid company holidays yearly, promoting self-care and work-life balance, reflecting our commitment to Looper's well-being
• Quarterly mental health days where all Loopers are encouraged to disconnect and recharge for the day
• Paid volunteer time away, allowing all Loopers to make a positive impact in our communities
• Fully paid caregiver leave for all Loopers, reflecting our commitment to supporting caregivers within our own company
• And more!
• Please contact the People team at people@cariloop.com if you would like to request a reasonable accommodation during the application or interviewing process.
• Cariloop participates in E-Verify. Upon hire, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

In alignment with our core values, Cariloop provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. To learn more about how Cariloop creates an environment where people can be their true, authentic selves, click  [http://www.cariloop.com/our-values]here [http://www.cariloop.com/our-values].