Conversion/Lead Generation Marketing Specialist

Are you someone who loves creating high-performing landing pages and sales funnels that support all marketing initiatives? Do you enjoy ensuring alignment between design, automation, and project management to maximize conversions and maintain project timelines? If you answered "yes" to both of these questions, keep reading. The SMB Team is the fastest-growing digital marketing and coaching business for attorneys nationwide and we are looking for a Demand Gen Funnel Builder to join our team! The Funnel Builder will be responsible for creating and optimizing high-performing landing pages and marketing/sales funnels that support all marketing initiatives. This role is responsible for designing, building, automating, managing projects, and analyzing landing pages and funnels to maximize conversions while meeting deadlines. By employing a strategic and detail-oriented professional, we aim to elevate our digital presence and drive measurable company success. WHAT'S IN IT FOR YOU? 📈 An opportunity to be a part of the #1 Fastest Growing Legal Marketing & Coaching Company in the U.S. 🦷 BENEFITS – We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY. ☀️ FLEXIBLE VACATION TIME - We encourage you to take time to recharge so you can be your best here at work. 💡 EDUCATION – Team member education and learning budget on courses, events and books. 🌴 FUN – Company activities, outings, and retreats. 💲 INVESTMENTS – 401(k) with a 3% Match. 💻 WORK STYLE – WFH or come to the office. The choice is yours! The salary for this role is $75,000 - $80,000 annually.

Responsibilities:

Landing Page Creation:

• Design and build high-converting landing pages and sales funnels using tools like ClickFunnels, HubSpot or Perspective.
• Collaborate with the design team to ensure visually appealing and brand-aligned pages.
• Craft strong copy that aligns with the campaign strategy and results in conversions
• Partner with team members on landing page creation for websites.
• Work with the team and create processes to QA pages after they’re created so we can ensure quick, high-quality launches and updates.
• Create a great customer experience by creating and coordinating messaging that fits with the objectives and with the level of law firm owner.

Automation Integration:

• Implement and connect automation tools using Zapier for seamless lead tracking and nurturing.
• Integrate funnels with HubSpot CRM, tracking, and ad tools as needed.
• Build forms using tools like HubSpot, Jotform, and others to conditionally move the right leads down the right path in our funnels.

Project Management:

• Work within detailed project plans to guide the timeline and deliverables of each funnel.
• Track progress, address bottlenecks, and ensure timely completion of all tasks.

Optimization and Reporting:

• Continuously A/B test funnels to maximize conversion rates.
• Monitor performance metrics and prepare weekly reports on funnel effectiveness.
• Weekly analysis of funnel performance to give us insights into what’s working and what’s not.
• Leverage tools, such asClarity, to continuously optimize
• Use AI to analyze our funnels and optimize the funnel creation and optimization process.
• Stay abreast of landing page and funnel best practices, bringing innovation to SMB Team in order to optimize results

Collaboration:

• Collaborate with cross-functional teams, including marketing, design, and development, to align funnel goals with broader campaign objectives.
• Work with our ads buyer to ensure that ads and funnels are working together to maximize performance.
• Serve as the primary point of contact for funnel-related projects.
• Update the team when new changes are made and how this will impact our results.

5+ years of experience in funnel building, digital marketing, or a related field- ideally B2B

• Demonstrable experience with tools such as ClickFunnels, HubSpot, GoHighLevel, or Perspective.
• Strong project management skills, ability to multitask, and attention to meeting deadlines.
• Proficiency in integrating marketing automation tools (e.g., Zapier, HubSpot, Slack).
• A keen eye for design and usability, with familiarity in working alongside designers.
• Excellent written and verbal communication skills.

Demonstrated experience in analyzing marketing campaigns and driving strategy from learnings Must have experience building landing pages and funnels with a proven track record of successful projects. Strong organizational skills and the ability to manage multiple projects simultaneously. Self-starter who takes initiative and is comfortable working autonomously Team player who thrives in collaborative environments. Skilled in crafting effective messaging to drive high conversions. Experienced using current AI tools, and a passion to continue to row AI usage and adaption Bachelor’s degree in Marketing, Business, or related field preferred. It's challenging. It's fast-paced. Your job description may change. But the rewards of accomplishment are amazing! SMB Team is a rapidly-growing marketing agency and coaching business for lawyers. After four years of 300% year-over-year growth, we have quickly become one of the top brands in the legal industry. Bottom Line: We change lives. Want proof? Read our Google My Business reviews. There are three parts to our business. Educational Branding, Marketing Services, and Group Coaching.

Here's how we will grow each of them:

Educational Brand: We currently run the most prominent talk show in the legal industry. Every week, we get hundreds of lawyers on our webinars by interviewing top thought leaders (as seen on our YouTube). The goal is to become THE source of education for lawyers. Marketing Services: We offer a full suite of marketing services to our clients, including PPC, SEO, Website Design, Video, and Social Media management. Our goal is to scale our services business to over $15M in revenue in 2023. Coaching Services: We have a rapidly-growing, Philadelphia-based coaching program for lawyers. In our first year, we built our coaching business into a multi-seven-figure business. Our program has been identified as the most comprehensive coaching program for attorneys, and we plan to double the size of our clients in the next year.

The SMB Team is an Equal Opportunity Employer. The policy of The SMB Team is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The SMB Team is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans