Digital Advertising Specialist (Meta Focus)

FULL TIME REMOTE Position: Digital Advertising Specialist Type of contract: Independent Contractor Working Hours: Monday – Friday 🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!! About the Company Our mission is to make strength training accessible to everyone — and have fun doing it! We live by our core values of Trust, Respect, Innovation, Teamwork, Adaptability, and Customer Centricity. We foster a collaborative and supportive workplace culture that empowers our team to perform at their best while maintaining a healthy work-life balance. If you’re passionate about creativity, growth, and fitness, this is the place for you.

Scope of the Role:

We’re seeking a Digital Advertising Specialist who is deeply skilled in Meta (Facebook/Instagram) advertising and passionate about performance-driven creative. You will own and execute the paid social strategy, optimize campaigns for efficiency and growth, and collaborate closely with creative and marketing teams to produce engaging content that converts. This role requires a balance of analytical expertise and creative intuition — perfect for someone who loves diving into data and testing new ideas to drive results.

Duties and Responsibilities:

• Own and manage the full lifecycle of Meta advertising campaigns, from planning to execution and optimization.
• Set and manage budgets to ensure efficient allocation of spend across multiple audiences and objectives.
• Analyze performance data to identify trends and provide actionable insights that improve ROAS.
• Collaborate with the creative team to develop and test ad concepts, visuals, and copy that align with brand goals.
• Provide data-backed creative direction to guide ad production and strategy.
• Partner with the Marketing Director to align paid social initiatives with broader marketing strategies.
• Experiment and innovate with new ad formats, placements, and audience targeting methods.

(Bonus) Create quick-turn ad variations using tools like Canva, Photoshop, or Premiere Pro.

• Explore new paid social channels (TikTok, Reddit, or emerging platforms) as opportunities arise.

Years of Experience:

3+ years managing and scaling paid social campaigns, with a focus on Meta Ads.

Background:

• Proven track record of managing Meta ad accounts end-to-end (budget creation, optimization, reporting).
• Strong analytical mindset with the ability to interpret campaign data and derive actionable insights.
• Experience managing campaigns across multiple geographies (Canada, U.S., U.K., Australia preferred).
• Hands-on experience with Meta catalog integrations and product feeds (e.g., Plytix, Shopify, Klaviyo).
• Ability to collaborate effectively with creative teams, providing sharp feedback on visuals, copy, and ad formats.
• Proactive, curious, and adaptable — always testing, learning, and optimizing.
• Active interest or participation in the fitness and strength training industry is a strong plus.

Tools and Software:

Meta Ads Manager Google Analytics (or similar analytics platforms) Shopify Klaviyo Plytix Canva, Adobe Photoshop, or Premiere Pro (bonus)