Digital Graphic Designer

Groundfloor, a hyper-growth wealthtech company based in Atlanta, is seeking a Digital Graphic Designer who specializes in creating high-performing, conversion-optimized marketing assets at scale. You'll be the creative engine behind our digital marketing campaigns, producing multiple asset variations for paid display ads, banners, email campaigns, landing pages, and social media advertising. With a data-driven design approach and rapid iteration mindset, you'll create assets that don't just look great—they drive measurable results. As a Digital Graphic Designer at Groundfloor, you'll partner closely with our Director of Marketing to bring campaign concepts to life across all digital channels. You'll design with conversion in mind, create multiple variations for A/B testing, optimize assets based on performance data, and work at the speed required by modern performance marketing. If you're passionate about using design that drives impact and thrive in a fast-paced, test-and-learn environment, we want to hear from you. Groundfloor is a remote-friendly company that values high-quality, low-ego collaboration and a growth hacker mindset. Join us and help make wealth-building accessible to everyone!

THIS JOB MIGHT BE FOR YOU IF:

• You have a strong foundation in digital design with expertise creating assets optimized for paid display advertising, banner ads, email campaigns, landing pages, and social media ads.
• You understand conversion-focused design principles—how to use visual hierarchy, compelling CTAs, trust signals, and design that enhances conversions.
• You're comfortable creating multiple asset variations quickly to support A/B testing and rapid campaign iteration—5-10 ad variations for a single campaign launch doesn't intimidate you.
• You work efficiently at scale, building design systems, templates, and reusable components that allow you to produce high-quality assets quickly without sacrificing creativity.
• You're data-informed—you understand how to interpret performance metrics (CTR, conversion rate, engagement) and use that feedback to iterate and improve your designs.
• You have experience designing across platform-specific specs and constraints (Google Display Network, Meta Ads, LinkedIn Ads, email clients) and know how to optimize for each channel.
• You're comfortable collaborating directly with marketers, taking campaign briefs, asking smart questions, and turning marketing strategy into compelling visual executions.
• You have a keen eye for detail and consistently deliver pixel-perfect work that meets brand standards while optimizing for performance.

A DAY IN THE LIFE:

• Design paid display ads and banner campaigns across multiple sizes and formats (Google Display Network, programmatic, retargeting) with multiple creative variations for A/B testing.
• Create high-converting email templates and campaigns that drive engagement and conversions, optimized for mobile and desktop viewing..
• Design targeted landing pages that align with ad campaigns and drive conversion, collaborating with developers to ensure seamless implementation.
• Produce social media ad creative for Meta (Facebook/Instagram), LinkedIn, and other platforms—static and carousel formats optimized for each channel's best practices.
• Develop multiple A/B test variations of ads, emails, and landing pages to test different headlines, visuals, CTAs, and layouts.
• Partner closely with the Growth Marketing team to understand campaign objectives, target audiences, and key messages, translating strategy into compelling visual storytelling.
• Review performance data on your designs (CTR, conversion rates, engagement metrics) and iterate to improve results.
• Build and maintain design systems, component libraries, and templates that enable rapid asset production while maintaining brand consistency.
• Ensure all marketing assets meet brand guidelines while being optimized for conversion and channel-specific requirements.
• Adapt quickly to new campaign priorities, tight deadlines, and evolving creative needs as the marketing team tests and scales different channels.

5+ years of experience in digital design, with a strong portfolio showcasing paid advertising creative, email design, landing pages, and social media ads. Proven ability to create and concept multiple design variations rapidly for A/B testing and campaign optimization. Strong understanding of conversion-focused design principles and how to optimize visuals for customer acquisition. Expert proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign). Experience designing for major digital advertising platforms: Google Display Network, Meta Ads Manager (Facebook/Instagram), LinkedIn Campaign Manager. Strong responsive design skills with experience creating assets optimized for mobile, tablet, and desktop. Data-driven mindset with ability to interpret performance metrics and use insights to improve creative performance Nice To Have:. UX/UI design experience—ability to design user flows, wireframes, and interfaces that enhance user experience and drive conversion. Motion graphics and animation skills using After Effects or similar tools to create engaging animated ads and social content. Experience in real estate, finance, fintech, or investment sectors. We value our employees’ time, efforts, and ambitions. Our commitment to your success is reflected in competitive compensation and an extensive benefits package that goes beyond the basics. We cover 70% of monthly medical, dental, and vision premiums, making benefits options truly affordable. You’ll also enjoy paid time off, stipends for remote work (home office setup, cell phone, and learning & development), and flexible work arrangements, including both remote and hybrid opportunities. At Groundfloor, there’s ample room for growth and upward mobility. We encourage career development and reward strong performance, with the potential for equity for high-impact candidates. Our collaborative and creative environment empowers every employee to contribute meaningfully to our processes, decisions, planning, and culture ensuring that your voice is heard and your work makes a real difference. We are proud to be an equal opportunity employer* All qualified applicants will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. About Groundfloor Since its launch in 2013, participants in Groundfloor’s real estate loans have earned annualized returns averaging 10–12% in just 6–12 months. With a $10 minimum investment, we intentionally keep barriers to entry low, giving everyone the chance to build wealth through real estate. Today, Groundfloor remains the only platform offering direct participation in individual real estate investments on a broad scale, open to all regardless of income or net worth. Headquartered in Atlanta, the company has raised more than $30 million in capital from a variety of sources, including venture capital and online public equity offerings. As of its most recent financing round, Groundfloor has over 7,700 public shareholders and is 30% customer-owned.