Digital Growth Director

DIGITAL GROWTH DIRECTOR Location: Remote Team: Marketing Reports To: CMO Lucky Energy isn’t slowing down. We’re looking for a Digital Growth Director who eats performance marketing for breakfast and understands how to turn creative, data, and financial discipline into relentless growth. This role owns the full digital growth engine; acquisition, retention, paid media, creative testing, and the economics that make it all worth doing. What You’ll Do Architect and execute Lucky’s digital growth strategy across paid social, paid search, programmatic, and emerging channels.

Own CAC, MER, ROAS, LTV, payback windows, and every other KPI that actually matters.

Build and scale rigorous testing frameworks for creative, audience segmentation, landing pages, and funnels.

Work closely with creative to develop assets that don’t just look nice, they convert.

Oversee lifecycle and retention programs (email, SMS, loyalty) with a performance-first mindset.

Identify whitespace, new channels, and growth loops that move the needle.

Manage budgets with precision: forecast, optimize, and reallocate capital like it’s your own money.

Partner with sales, retail marketing, and partnerships to build cohesive growth playbooks across DTC and retail.

Evaluate and manage agencies, tools, and platforms.

Turn data into decisions. No fluff. No vanity metrics.

Who You Are 6-10+ years in performance marketing, growth, or DTC revenue roles. Proven track record scaling a consumer or beverage brand. Fluent in creative strategy, media buying, analytics, attribution, and financial modeling. Obsessed with testing, iteration, and measurable results. Comfortable building systems, not just running playbooks. Scrappy operator who thrives in a high-speed, high-expectation environment. You want to build something real…not just manage dashboards.