Digital Marketing Lead (Remote)

About Us SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.

Role Overview You’ll own SiFi’s digital growth engine. Your mission: drive measurable pipeline through smart demand-gen, high-quality lead generation, and data-driven decision-making.

Key Responsibilities:

Build and run always-on demand-generation and lead-generation programs across paid social, search, and retargeting Own email marketing: segmentation, automation flows, lifecycle campaigns, and performance optimization Develop and execute account-based marketing (ABM) plays for priority accounts Analyze funnel performance, attribution, and campaign ROI — making decisions based on data, not guesswork Maintain dashboards to track CPL, CAC, conversion rates, and pipeline contribution Own all digital marketing reporting: weekly, monthly, and campaign-specific performance reports Coordinate with sales to align campaigns with ICP, messaging, and lead quality expectations Brief and manage external agencies/freelancers when needed Continuously experiment with new channels, creatives, landing pages, and funnel optimizations Prepare monthly demand-gen plans tied to clear targets, budgets, and expected outcomes

Requirements:

5+ years in digital marketing, ideally in B2B SaaS or Fintech Strong experience in performance marketing, analytics, and marketing automation Deeply data-driven mindset — able to extract insights, identify patterns, and act fast Strong reporting skills: dashboards, insights, and translating data into action Self-managed, organized, and effective in a remote setup

• Excellent up to Fluent in English is a MUST.