Digital Marketing Manager

Job description (Digital Marketing Manager) Location: Homeworking (Monthly requirement to travel to Central London for team and occasional ad hoc and supplier meetings at AMDEA’s nominated office premises. Also to other parts of the UK for events and job related activities). Salary £35,000 - £40,000 (Depending on experience) Closing Date for applications 1 December 2025 First virtual interviews of suitable candidates will be held on TEAMS week commencing 8 December 2025 Second in-person interview of shortlisted candidates will be held week commencing 15 December 2025 We are seeking a creative, enthusiastic, and driven Digital Marketing Executive to join our team and enhance AMDEA’s brand visibility, consumer, stakeholder and member engagement, and new member acquisition. In this newly established and varied role, you’ll have the opportunity to help shape AMDEA’s marketing communications function with potential for growth and impact. You’ll drive digital marketing strategies to boost consumer, stakeholder and member engagement, help us recruit and retain members, and promote membership benefits, AMDEA’s activities, events, and advancements in the domestic appliance sector. Working closely with the Head of Communications and Marketing, you’ll develop and optimise campaigns, create content, analyse performance, and ensure consistent messaging across all digital platforms. You’ll also help to plan and deliver AMDEA in-person and virtual events such as the AMDEA annual conference.

Job Responsibilities:

Content Creation and Community Engagement:

• Create, edit, and publish engaging content across AMDEA’s website, and social media channels utilising organic and paid for social media.
• Work with agencies as needed to deliver AMDEA’s consumer campaigns (Know Watt’s What and Register My Appliance).
• Collaborate with members, industry experts, and stakeholders to develop content aligned with AMDEA’s brand, mission, and objectives.
• Build a sense of community among current and prospective members, encouraging active engagement on AMDEA’s digital platforms.

Social Media Management:

Grow AMDEA’s social media presence on LinkedIn, X, Facebook, YouTube, Instagram and TikTok and other relevant platforms as and when they emerge, both organically and using paid for social media tools during campaigns, working with agencies as required. Plan and schedule posts, engage with followers, and stay informed of social media trends. Drive traffic to AMDEA’s website. Use analytics to track engagement, providing insights and recommendations to improve reach and impact.

Website Management and SEO:

• Update and maintain AMDEA’s website, ensuring content accuracy, mobile responsiveness, and adherence to SEO best practices.
• Analyse website traffic and user behaviour using Google Analytics to improve user experience.
• Implement SEO strategies to boost search engine rankings and drive organic traffic.

Data Management:

• Update member and stakeholder databases on a monthly basis.

Event Delivery and Promotion:

• Work with the Head of Marketing and Communications to plan and deliver events such as the AMDEA Conference, Summer Reception and other AMDEA networking events.
• Develop and execute campaigns to promote events such as the AMDEA Conference, Summer Reception, and other AMDEA and partner gatherings.
• Showcase sponsor and partner support for each event, maximising ROI across digital platforms.
• Provide live social media updates during events, engaging sponsors, partners, members, and followers in real time.
• Support onsite event activities, including delegate registration and meet-and-greet duties if required.

Analytics and Reporting:

• Regularly analyse digital marketing performance across all channels, using insights to inform strategy and identify areas for improvement.
• Report key metrics and achievements quarterly to the Head of Communications and Marketing to inform Board reports.

General Responsibilities:

• Respond promptly and professionally to external enquiries, providing tailored advice via phone, email, Microsoft 365 applications and social media.
• Contribute actively to team projects and undertake any other duties as required by the Head of Communications and Marketing, consistent with your role, skills, and expertise.

Qualifications Competencies and Experience (Essential):

Bachelor's degree.

• Minimum three years’ experience of working in a digital marketing and communication role.

· Understanding of inbound and outbound marketing practices including B2B and B2C.

• High standard of accurate written communication, grammar and spelling.
• Experience of writing and editing content for different audiences and a variety of digital and print media.
• Highly experienced user of a wide range of social media channels including Facebook, X, LinkedIn, YouTube, Instagram and TikTok.
• Understanding and practical experience of SEO and SMO techniques.
• Full working proficiency across all Microsoft 365 applications.
• Fully competent and frequent user of WordPress or similar web content management system.
• Fully competent and frequent user of photo editing packages such as Adobe, Paint, Photoshop etc. and other content and communication packages such as Brevo, Canva etc.

Competency with utilising AI platforms to create content. Willing and available to travel to monthly team meetings in Central London, ad hoc meetings, events etc. Willing and available to work away from home if supporting AMDEA events and other trade / member events.

Experience (Desirable):

· Experience of working in a membership organisation, trade association or membership-based organisation. · Marketing qualification. · Experience of working with a Customer Relationship Management system. · Experience of campaign and event planning. · Experience of working with external suppliers and retained partners, including web developers, PR and marketing agencies and event venue staff. Industry Domestic Appliance Manufacturing and Distribution Employment Type Full-time Competitive salary: £35,000–£40,000, depending on experience Flexible, home-based work with UK travel Pension contributions 25 days annual leave Private health care