Director, Brand Marketing

Who We Are and Why Join Us At OnMed our purpose is simple but powerful...to improve the quality of life and sense of well-being in our communities by bringing access to healthcare to everyone, everywhere. Our path to everywhere has already begun, with our innovative CareStation, a small but mighty, Clinic-in-a-Box, bringing #healthcareaccess anywhere with an outlet to plug it in. Poised to become a key component in America’s public health infrastructure, the OnMed CareStation is the only tech-enabled, human-led, hybrid care solution that combines the comprehensive experience, trust and outcomes of a clinic, with the rapid scalability of virtual care. At OnMed, every role, everyday, is directly impacting the communities we serve. You’ll join a high-performing purpose-driven team, innovating to break down the barriers that keep people from the care they need. This is not just a job...it's a movement to bring access to healthcare where and when people need it most. It’s healthcare that shows up. Who You Are The Director of Brand Marketing is the driving force behind OnMed’s storytelling—creating strategic, multi-channel content that resonates with both B2B and B2C audiences. You bring a strong background in brand building, with a proven ability to drive initiatives that deepen emotional connection, strengthen brand trust, and create memorable experiences that reinforce who we are, why we matter, and how we show up. Purpose-driven approach rooted in humanity-focused storytelling. Expert at building brand salience and maintaining a top-of-mind position in the market. You thrive at the intersection of storytelling, analytics, and performance to build awareness, drive engagement, and convert audiences through innovative campaigns that amplify our brand presence. You’ll manage a Social Media Manager and AI Graphic Designer, partner with our PR and Events agencies, and collaborate across marketing, sales, and leadership teams to deliver compelling, content—from thought leadership and press campaigns to event storytelling. This role requires a blend of strategic thinking and hands-on execution. You’ll be responsible for developing smart content strategies and plug in where needed to write, edit, and produce as needed. Role’s Responsibilities Brand Marketing Lead the development and execution of the brand strategy to strengthen brand equity, drive awareness, and deepen emotional connection with target audiences. Oversee all brand positioning, messaging, and storytelling to ensure consistency across all channels and touchpoints. Develop and manage integrated brand campaigns, from concept through execution, ensuring alignment to business objectives and market insights. Drive brand performance through data-driven insights, tracking key metrics such as brand awareness, consideration, preference, and sentiment. Content Strategy & Production Develop and execute a multi-channel content strategy that supports brand awareness, lead generation, and thought leadership goals. Create and maintain a unified editorial calendar aligning PR, content, social media, and events around priorities. Will also include aligning with the PR calendar. Oversee the strategy and performance of social channels managed by your direct report. Translate complex ideas and healthcare innovations into engaging, accessible narratives tailored to specific audiences (investors, partners, public sector, and general consumers). Ensure consistency in brand voice, tone, and key messaging across all channels and materials. Must be data-driven in their approach to content strategy Content Creation & Copywriting Oversee content across formats—blogs, white papers, case studies, video scripts, emails, and website copy. Collaborate with internal stakeholders to surface compelling stories Jump in hands-on when needed to produce materials, ensuring quality and consistency across every piece of communication. May include drafting case studies, white papers, storyboarding videos, social media captions and headlines, print, and event materials. Public Relations & Event Oversight Partner with PR agencies to build visibility through earned media, thought leadership, and award opportunities. Draft and refine press releases, op-eds, and speaking submissions that highlight OnMed’s leadership in healthcare innovation. Support executive communications, including keynote remarks, articles, and LinkedIn content. Events & Partnerships Lead and produce brand events, conferences, and partner activations. Develop content toolkits and key messaging frameworks for event teams and spokespeople. Insights, Optimizations, and Project Management Track and analyze performance across channels. Must know their way around Google Analytics, Canva, Monday.com, and the social media backend reporting tools. Monitor healthcare, tech, and innovation trends to identify timely storytelling opportunities and reactive media moments. Serve as the project manager for the broader marketing team, ensuring all content initiatives—across departments—stay on track. This includes setting timelines, managing ownership of deliverables, and coordinating drafts, reviews, and approvals to keep our storytelling engine running smoothly. Perform other related role’s responsibilities as assigned. Knowledge, Skills & Abilities Exceptionally organized and detail-oriented, with a strong sense of accountability and collaboration. Data-driven mindset—able to use insights to inform content strategy, performance tracking, and optimization. Strong communication and interpersonal skills, capable of influencing senior leadership and building trust both internally and externally with stakeholders. Education & Experience Bachelor’s degree in communications, journalism, marketing, or related field. 10+ years of experience in marketing, with a strong focus on communications, content strategy, public relations and paid and earned media strategy. Proven track record managing multi-channel media campaigns with measurable success (awareness, engagement, lead generation, or sales). Exceptional writing and editing skills with an eye for clarity, storytelling, and accuracy. Proficient in Google Analytics, Canva, and social media analytics tools; bonus points for experience with Meltwater and Asana. Strong project management skills with the ability to juggle multiple priorities and deadlines. Location: Hybrid in White Plains, NY (3 days in the office and 2 days remote). OnMed provides a competitive total rewards package, including comprehensive healthcare benefits, unlimited PTO, and paid holidays. The base salary range for this role is $150,000 to $165,000 plus bonus, commensurate with the candidate's experience. OnMed is a proud equal opportunity employer. All qualified applicants will be considered without regard to race, color, creed, religion, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, marital status, veteran status, or any other category protected by law. #LI-HYBRID