Director, Communications & Marketing

About aiEDU The AI Education Project (aiEDU) is a growing 501(c)(3) non-profit that creates equitable educational experiences to excite and empower learners everywhere with AI literacy. We educate students—especially those disproportionately impacted by artificial intelligence and automation—with the conceptual knowledge and skills they need to thrive as future workers, creators, consumers, and citizens. Join us to make a difference in education and help shape a brighter future for today's and tomorrow's learners.

About the role:

As aiEDU’s first Director, Communications & Marketing, you will play a pivotal role in orchestrating the organization's communications strategy, media relations, and storytelling efforts. Core responsibilities include developing and executing an integrated communications strategy, crafting compelling press releases and managing partner announcements, newsletters and other audience-specific materials, marketing, and overseeing content development projects including videos and blog posts. This role also includes guiding communications around our strategic partnerships, offering advice and support to key partners, and collaborating with aiEDU's funders to create synergized media and content strategies. A significant facet of this role involves organization-wide communications, from drafting talking points for presentations and pitch meetings to supporting other teams at aiEDU with comms best practices. The Director, Communications & Marketing will also create collateral for organization-wide communications, such as presentations and training materials. The Director of Communications & Marketing will assess the effectiveness of our communications and marketing strategies using detailed media activity reports, ensuring optimal performance across various channels. This role is an excellent opportunity for a strategic and creative communicator who can shape and amplify aiEDU's narrative and impact. ⭐ Role Details Location: This full-time, exempt position can be done on a flexible schedule remotely from anywhere in the U.S. with access to high speed internet.The candidate should be comfortable and equipped to work efficiently in a remote work environment. Compensation: The baseline compensation for this role is $150,000 - $165,000 depending on experience. Benefits: We offer a comprehensive benefits package, including full health, dental, and vision for you and any dependents, plus life insurance, short-term and long-term disability insurance, flexible work hours and location, flexible paid time off, paid parental leave, a generous annual stipend for home office expenses and professional development, and a 401k match of 4% vested immediately. For more details regarding our benefits, visit: aiedu.org/careers Start date: We’d like a candidate to start as soon as possible after receiving an offer, though there is some flexibility.

✅ Your Responsibilities:

Communications & Media Relations – 45%

• Develop and manage aiEDU's core message house, ensuring alignment across all internal and external materials.
• Oversee brand identity, creative assets, and collateral to ensure consistent voice, tone, and design.
• Craft and manage aiEDU’s brand narrative across press releases, newsletters, op-eds, and campaign materials.
• Lead aiEDU’s media relations strategy, including proactive storytelling and reactive communications.
• Serve as the organization’s primary spokesperson and media point of contact.
• Generate earned media coverage aligned with organizational goals and target audiences (educators, policymakers, funders, and partners).
• Develop and maintain relationships with journalists and thought leaders in education, technology, and policy.
• Advise and collaborate with key partners and funders on joint communications efforts.
• Prepare detailed media activity and impact reports.

Marketing & Content Strategy – 35% Grow and lead aiEDU's multimedia content development, including aiEDU Studios, and leverage content to capture authentic stories from aiEDU's programs, high profile discussions with thought leaders, and sponsored projects. Build and execute marketing strategies and campaigns that grow aiEDU’s educator, district, and partner audiences. Lead digital marketing and community activation strategies across social media, newsletters, and paid media. Develop systems for tracking engagement, conversions, and subscriber growth. Collaborate across teams to promote new programs, professional development, and products. Use data and analytics to inform decision-making and refine outreach strategies. Strategic & Thought Leadership Communications – 20% Support the leadership team with messaging for public speaking, panels, op-eds, and advocacy engagements. Draft talking points, briefings, and presentations for high-profile external events. Identify and position aiEDU leadership for strategic visibility opportunities in education, AI, and workforce development spaces.

✅ Your Impact:

Within 1 Month, You Will:

• Develop a deep understanding of aiEDU’s mission, voice, and target audiences.
• Assess current communications and marketing activities, identifying quick wins and alignment opportunities.

Within 3 Months, You Will:

• Deliver measurable media engagements and launch educator-facing marketing initiatives.
• Develop the capacities and structures for cross-team collaboration around communications initiatives.
• Support executive communications for key events or partnerships.
• Develop a clear strategy that guides content development

Within 6 Months, You Will:

• Build systems for tracking and reporting on media and marketing performance.
• Demonstrate measurable growth in audience engagement and brand visibility.

Within 12 Months, You Will:

• Implement a comprehensive communications and marketing plan that strengthens aiEDU’s brand recognition, educator community, and media footprint.
• Support the improvement of platforms like aiEDU’s website, social media sites, and externally-facing media.
• Establish new and effective avenues for storytelling—across conferences, podcasts, campaigns, and earned media.

🚀 About You Before reading, please remember that there is no such thing as a "perfect" candidate. If you are on the fence about applying because you are unsure whether you are qualified, we would strongly encourage you to apply.

You might be a great match for this role if you:

8+ years in a marketing, public relations,and/or communications role

• Ability to tailor complex messages for different audiences in a manner that they can understand and relate to.
• Start-up experience. Experience or familiarity with startup environments, demonstrating adaptability and initiative.
• Have a deep excitement for building 0-1 and creating your path here at aiEDU.
• Passion for innovation and tech equity in public education.
• Ability to manage multiple priorities amidst ambiguity and to leverage creative thinking and resourcefulness
• Proficiency in Google Suite and Slack with the ability to produce high quality work products.
• Equal Employment Opportunity

The AI Education Project is an equal opportunity employer. We believe that building and empowering a diverse team is a strategic imperative in our work, and all qualified applicants will receive consideration without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state, or federal law. This policy applies with regard to all aspects of employment, including hiring, promotion, compensation, eligibility for benefits and termination. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification.