Director of Demand Generation

Anvilogic is a Palo Alto-based AI cybersecurity startup founded in 2019 by security veterans and data scientists from Fortune 500 companies. Our mission is to democratize threat detection and hunting for today’s SOC teams to easily be done across hybrid, multi-clouds and security data lakes without needing to centralize data or rip and replace tools. Further, with our investments in AI-powered automation of detection-as-code to create, test, tune and deploy detections, SOC users can implement high-efficacy detection and hunting techniques without writing a single line of code nor manually wrangling data. Anvilogic raised $45M Series C funding in April 2024 and is backed by top-tier VC firms and prominent industry executives. Anvilogic’s AI-powered Multi-Data Platform SIEM is used by many of the industry’s most advanced security teams. Learn about our customers: anvilogic.com/customer

Position Overview:

We are seeking a dynamic and results-driven Director of Demand Generation to lead our marketing efforts and drive growth through effective demand generation strategies. This role will be pivotal in shaping our marketing initiatives, optimizing the buyer's journey, and increasing lead acquisition while improving conversion rates.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive demand generation strategy that aligns with Anvilogic’s business goals and targets.
• Collaborate with marketing, sales, product, and customer success teams to create cohesive marketing strategies that drive pipeline and revenue growth.

Campaign Management:

• Design, execute, and optimize multi-channel marketing campaigns (email, social media, content marketing, webinars, etc.) to generate high-quality leads.
• Analyze campaign performance and adjust tactics based on data-driven insights to maximize ROI.

Lead Generation:

• Identify target markets and create segmentation strategies to effectively reach potential customers.
• Implement lead nurturing programs to guide prospects through the buyer's journey and increase conversion rates.

Team Leadership:

• Lead and mentor a team of marketing professionals, fostering a culture of creativity, accountability, and continuous improvement.
• Provide ongoing training and support to ensure the team remains up-to-date with the latest marketing trends and technologies.

Analytics and Reporting:

• Utilize marketing analytics tools to track, measure, and report on the effectiveness of demand generation initiatives.
• Present findings and recommendations to senior leadership and stakeholders to inform strategic decision-making.

Why Join Us? At Anvilogic, you will be part of a passionate team committed to innovation and excellence. We offer competitive salaries, comprehensive benefits, and opportunities for professional growth and development. Join us in making a difference in the world of security technology!

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

7+ years of experience in demand generation or digital marketing, with a proven track record of driving lead generation and revenue growth.

• Strong understanding of marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (Salesforce preferred).
• Excellent analytical skills and experience with data-driven decision-making.
• Proven ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Exceptional communication and leadership skills, with a collaborative mindset.
• US Salary Transparency: The base salary range for this full time position is $180,000-$220,000 + equity + benefits. Final compensation will depend on experience, qualifications, and location.
• Comprehensive medical, dental, and vision insurance
• Unlimited paid time off policy for work life balance

401(k) retirement plan with company match Monthly stipend for home internet and cell phone expenses