Director of Paid Media

Job Title: Director of Paid Media Job Type: Full-Time Remote Time Zone: PST time zone

Job Overview A leading premium cookware and kitchenware brand is seeking a highly skilled Director of Paid Media to own, scale, and optimize all paid marketing efforts. This role is designed for a true operator — someone who can manage $10M–$20M+ budgets, lead a high-performing team, and build a predictable, high-ROI growth engine. The ideal candidate thrives in a fast-paced, founder-led environment where accountability is high, decisions are fast, and results matter. This is a role for builders, not passengers. Key ResponsibilitiesPaid Media Leadership & Strategy Own end-to-end strategy, execution, optimization, and forecasting across Meta, Google, YouTube, TikTok, Programmatic, Affiliates, and emerging platforms.

Manage and profitably scale $10M–$20M+ annual media budgets with discipline and financial rigor.

Develop a robust testing roadmap across creative, audience segmentation, bidding, landing pages, and offer structures.

Team Management & Cross-Functional Collaboration Build, lead, and mentor a best-in-class in-house team of media buyers, analysts, and creative partners.

Oversee and manage agency relationships when necessary to support internal efforts.

Partner closely with Creative, Finance, Operations, and Merchandising to align paid media plans with inventory, forecasts, and promotional cycles.

Attribution, Measurement & Reporting Lead advanced attribution, incrementality testing, and cross-channel budget allocation with a focus on MER and contribution margin.

Maintain media P&Ls and deliver clean, accurate weekly, monthly, and quarterly reporting.

Build and manage advanced Excel/Sheets models for forecasting, scenario planning, trend analysis, and performance insights. 7–10+ years of performance marketing experience, with 3+ years in leadership roles.

Proven experience managing $10M–$20M+ budgets with demonstrated efficiency and ROI improvement.

Deep expertise across Meta and Google; strong working knowledge of YouTube, TikTok, and programmatic channels.

Track record of hiring, developing, and leading high-performing paid media teams.

Master-level proficiency in Excel/Sheets, including pivot tables, multi-scenario modeling, and complex data manipulation.

Strong command of key performance metrics including MER, ROAS, CAC, LTV, contribution margin, and payback windows.

Excellent creative instincts — able to identify winners, diagnose performance drivers, and lead iterative creative testing cycles.

Experience in fast-paced DTC/e-commerce environments, especially those involving inventory constraints or seasonality.

Operates with urgency, precision, and a high sense of ownership.