Global Digital Programs Manager

Join us as we scale our business by building on our tremendous success around the world. The massive database market is going to double over the next few years (the IDC estimates it to be $119B+ by 2025) and TiDB is a global player positioned as a major disruptor with TiDB Database and Database as a Service offering. TiDB is an open-source, cloud-native, distributed SQL database for elastic scale and real-time analytics. Large and high-growth organizations in markets as varied as financial services, logistics, gaming, e-commerce and software as a service have successfully deployed and expanded their TiDB footprint on mission-critical applications. Our strong open-source community roots (37,000+ stars on GitHub), innovative products and inclusive culture draw passionate and dedicated people to our company. Learn more about TiDB careers and join our team to be at the forefront of innovation and growth. Role Overview TiDB is seeking a strategic and execution-focused Global Digital Programs Manager to join our growing global marketing team. This role will serve as the connective layer between paid media, social media, and field marketing efforts to help scale global digital campaigns and deepen regional impact. As the Global Digital Programs Manager, you will lead the execution of global nurture programs, coordinate cross-regional digital campaigns, and support our global and regional teams with content, assets, and programs that align to our campaign strategy. This is a hands-on role with the opportunity to shape global reach and performance. Responsibilities Global Social Strategy & Optimization Partner with Social Media Marketing Manager to scale organic social media globally. Strategize / Drive platform/channel mix by region (LinkedIn, Twitter/X, YouTube, Reddit, etc.). Help localize messaging frameworks and identify regionally relevant content angles. Track and optimize organic social performance by region; identify opportunities for growth.

Global Campaign Execution & Coordination Coordinate campaign asset production across teams (paid, social, content, field) to ensure readiness for launch. Manage localization and regional customization of messaging, CTAs, and creative for ads and digital campaigns, especially in non-English speaking countries. Collaborate with regional marketing to align campaign execution with local sales priorities.

Email Nurtures & Programmatic Campaigns Own the development and execution of global email nurture programs across the funnel (MQL to SQL). Collaborate with Content, Growth, and Product Marketing to integrate messaging into nurture tracks. Optimize nurture flows through testing, segmentation, and performance analysis.

Webinars & Virtual Programs Lead planning and execution of global webinars in partnership with content, product, and field teams. Coordinate webinar promotion plans with Social and Paid owners. Manage webinar reporting and post-event nurture coordination.

Campaign Reporting & Optimization Partner with Social Media Manager and Performance Marketing Manager to improve campaign launch workflows. Recommend improvements to content, format, and execution based on performance trends. Partner with marketing ops to ensure data integrity and reporting accuracy. Develop repeatable templates, QA checklists, UTM standards, and asset libraries to support scalable campaign execution. Qualifications 5-7 years of experience in social media strategy & execution, digital marketing, demand generation, and/or campaign operations. Global experience working across teams and time zones, ideally with a localization track record in the tech sector and/or infrastructure products. Strong project management skills with experience running email nurtures, webinars, or multi-channel campaigns. Familiarity with HubSpot (or equivalent), social media platforms, webinar platforms, and paid media coordination. Strong communicator and collaborator with attention to detail and campaign process. Preferred Qualifications Experience supporting international/regional marketing campaigns (NA, EMEA, and APAC). Working knowledge of paid media creative workflows or localization processes. Exposure to ABM, PLG, or product-led nurture campaigns.

Salary:

The annual anticipated base salary range for U.S. candidates for this role is USD $113,000 to $140,000K. Four zones are applied with different levels of the pay range. More details of the Geo Differential Pay Policy will be discussed during the HR conversation. The actual individual base pay will depend on various factors such as the complexity and responsibility of the role, work locations, job levels, and relevant experience and skills. This role is also eligible to participate in TiDB's Bonus and Equity Plan, as well as our Sales Compensation Plan if it is a sales role. In order to comply with local legislation and provide greater transparency to candidates, we share base salary ranges on all US job postings regardless of desired hiring location. Please note that actual salaries may vary and fall outside of this range depending on factors such as a candidate's qualifications, geographic location, skills, experience, and competencies. Other benefits include health insurance, flexible vacation time, paid holidays, and parental leave. Salaries for candidates outside the U.S. will vary based on local compensation structures. We encourage people from underrepresented groups to apply. Come advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. TiDB also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at TiDB.