Go-to-Market Manager

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API. Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals. As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users. We’re looking for a Go-to-Market (GTM) Manager to own and execute the commercialization strategy for one or more of our expansion products. This role is all about driving adoption and revenue growth within our existing client base by equipping our Account Managers with the strategies, tools, and insights they need to win. You’ll act as the connective tissue between Product, Marketing, and Sales—turning great products into clear, differentiated stories that clients understand and value. You’ll shape everything from positioning and pricing to sales enablement and client targeting. If you love combining strategic thinking with hands-on execution—and you get energy from working cross-functionally to drive measurable results—this is the role for you.

You will:

• Own the go-to-market strategy for a product or product family, from positioning through commercialization.
• Partner with Account Managers to empower effective cross-sell and upsell motions across the client portfolio.
• Develop product positioning and messaging that clearly articulates value and differentiation in the market.
• Design pricing and packaging strategies that balance client value, competitiveness, and revenue growth.
• Create sales enablement tools—battlecards, training decks, objection handling guides, ROI calculators, case studies, proof points and playbooks.
• Deliver market and competitive intelligence to keep the commercial team sharp and ahead of the curve.
• Define segmentation and targeting frameworks to identify high-potential client cohorts for expansion.
• Maintain a habit of using AI tools to think, build, and ship faster—it’s your default, not an afterthought.

What Success Looks Like:

High sales adoption of assigned products (deal volume and engagement) Growth in expansion revenue / closed-won estimated revenue (eARR) Increased product penetration across the client base Strong field feedback and AM confidence in GTM materials and messaging

You have:

6+ years of experience in Go-to-Market, Product Marketing, or Commercial Strategy in SaaS, fintech, or data/analytics platforms. String client facing background

• Proven track record of developing and executing GTM plans that drive measurable revenue growth.
• Ability to translate complex technical concepts into clear, client-friendly narratives.
• Strong business acumen with understanding of pricing, packaging, and market dynamics.
• Experience building and delivering sales enablement content and training for commercial teams.
• Excellent communication and stakeholder-management skills; able to work effectively across Product, Sales, and Marketing.
• Analytical mindset with comfort using data and client feedback to inform decisions.
• A belief that AI is reshaping work, you instinctively use it to accelerate everything you do.
• Pay transparency: $150,000+ for base salary, depending on experience.

Expected interview process: Recruiter Conversation - Hiring Manager Interview - Loop round: XFN with CSM team + Executive Interview - Pitch

Array Offers All Full Time Employees the following Benefits and Perks:

Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend 100% 401k match up to 4% with immediate vesting Generous and competitive parental leave for all parents $1,000 desk setup subsidy to set-up your unique remote office $100/month to subsidize wifi/cell phone expenses Summer Fridays (half-day Fridays) typically from late May to the end of August AnniversArray Kits for work anniversaries Not sure if you meet the Qualifications? We know that folks tend to only apply if they check every box. If you think you have the appropriate qualifications, but don’t meet every single one, we encourage you to still apply. We’d love to hear from you. We are proud to be an equal opportunity workplace; we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Array will provide reasonable accommodations to qualified applicants—if you need an accommodation to participate in the application or interview process, please email talent@array.com to make your request.