Google ads/Meta ads specialist

Position: Google Ads/Meta Ads Specialist Location: Remote Employment Type: Independent Contractor / Full-time (40 hours per week) but exclusively working with us Time Zone: CET working hours Compensation: USD $2,000 – $4,000/month, depending on skill set and experience. About Us We are a fast-growing D2C company managing our own brands and distribution center. We sell exclusively under our private labels, with a strong focus on performance-driven growth, operational efficiency, and scaling internationally. Our team moves fast, adapts quickly, and strives to deliver the best possible customer experience through data-backed decision-making. Role Overview We are seeking an experienced Google & Meta Ads Specialist to lead and optimize our paid advertising efforts across Google Ads and Facebook Ads. You will be responsible for creating strategy, managing campaign budgets, implementing tracking solutions, and driving measurable growth using a data-driven approach. Tasks Plan, manage, and optimize Google Ads and Facebook Ads campaigns to achieve KPIs such as ROAS, CPA, and CTR. Conduct keyword research, audience targeting, ad creation, and A/B testing. Implement and monitor tracking solutions including Google Tag Manager, Conversion Tracking, Pixels, and Server-Side Tracking. Analyze campaign performance, build reports, and provide actionable insights for continuous improvement. Identify opportunities to scale winning campaigns and improve underperforming ones. Collaborate with content and design teams to develop high-performing creatives. Stay updated on the latest trends, tools, and best practices in digital advertising. Requirements Minimum 5 years of proven experience managing high-performance Google Ads and Facebook Ads campaigns. Applicants must have managed an annual ad budget of at least USD $2M — please only apply if you meet this requirement. Strong expertise in conversion tracking setup and analytics platforms (Google Analytics, Meta Analytics, etc.). Solid understanding of campaign optimization techniques and key performance metrics. Excellent analytical skills with the ability to identify issues and solve problems effectively. Ability to work independently, manage multiple campaigns simultaneously, and meet deadlines. Excellent English communication skills. This is a full-time, exclusive position — we are not considering freelancers who manage multiple clients. Nice to Have Experience with other ad platforms (TikTok Ads, LinkedIn Ads, etc.). Knowledge of server-side tracking and advanced attribution models. Background in D2C/eCommerce marketing Benefits Why Join Us? 100% Remote – work from anywhere in the world. 25 days paid leave annually. Opportunity to join a fast-growing, international company. Long-term position with strong potential for professional growth.