Head of Brand & Campaigns

Who We Are Founded in London in 2009, Ultimate Performance (UP) has grown into a global leader in body transformation, with 26 private gyms across four continents — from Los Angeles to Sydney. Our reputation is built on delivering exceptional, measurable results through science-backed training and nutrition programs, tailored to each client. The Role Are you ready to lead the global brand strategy for the world’s leading personal training company? Ultimate Performance is searching for a dynamic Head of Brand & Campaigns to shape how our brand shows up across every market, platform, and audience. This is a rare opportunity to take the reins of a globally recognised fitness brand driving the creative vision, leading high-performing teams, and delivering powerful, integrated campaigns that drive growth across the world. What You’ll Do

As the Head of Brand & Campaigns, you’ll be the architect of U.P.’s global brand presence. You will:

• Define and execute a world-class global brand strategy across all markets.
• Strengthen and evolve U.P.’s brand architecture, tone of voice, and visual identity.
• Champion a compelling brand narrative rooted in training, nutrition, consistency, and mastery.
• Drive brand governance to ensure clarity, consistency, and excellence in every region.
• Oversee brand reputation and build strategic partnerships that elevate U.P.’s global presence.
• Lead the conception and execution of multi-channel global campaigns across brand, product, PR, and seasonal initiatives.
• Oversee the annual campaign calendar, ensuring alignment with commercial objectives and business seasonality.
• Translate brand strategy into powerful campaign concepts that regional teams can adapt and localise.
• Define campaign KPIs, monitor performance, and continuously optimise based on data, insights, and market feedback.
• Collaborate with Creative, Digital Marketing, and CRM teams to deliver integrated go-to-market plans.

Lead and mentor the Brand, PR, Social Media, and Campaign Management teams to produce best-in-class work. Foster collaboration across internal and external partners, including creative, PR, and performance agencies. Inspire a high-performance culture focused on precision, accountability, and creative excellence. Partner closely with regional marketing managers to ensure global brand strategy drives local market success. What we’re looking for 7+ years’ experience in brand marketing, campaign management, or communications within a global or premium consumer brand. Proven success in developing and executing global campaigns that deliver measurable business impact. Strong leadership experience managing multi-disciplinary teams (brand, PR, social, campaign). Deep understanding of brand strategy, storytelling, and performance integration. Experience managing external agencies and navigating complex stakeholder environments. Excellent communication and presentation skills with a precise and strategic mindset. Highly organised, with the ability to lead multiple initiatives across regions and time zones. Background in creative or marketing agencies, or experience within the fitness, health, or wellness sector, is a plus. Strategic and visionary: able to see the big picture while managing tactical execution. Collaborative and influential, capable of driving alignment across teams and senior leadership. Data-driven and insight-led, balancing creativity with commercial impact. Relentless in the pursuit of excellence, embodying the precision and constancy U.P. stands for. An empowering leader who develops talent and nurtures future leaders. What we value

At UP, we believe in high standards and personal accountability. We look for people who embody our values:

Results-Driven: You focus on outcomes that genuinely move the needle

• Own It: You take full ownership, wins, failures, & everything in between.
• Passion for Progress: You’re driven by growth, not just the finish line.
• Supportive & Personalised: You adapt your approach because no two people (or challenges) are the same

What You’ll Get

Here’s what you can expect when you join the UP team:

25 days holiday, plus bank holidays Pension scheme: salary sacrifice with employer contributions Simply Health policy: claim back costs for dental, optical, physio, massage & more Exclusive UP discounts, including 40% off our supplements, books, and partner offers Personal Training discounts: up to 50% off our world-class transformation programme (up to 36 sessions a year) for you and a loved one Salary sacrifice benefits: Cycle to Work, Tech, and Home schemes Employee Assistance Programme: free 24/7 mental health, counselling, and financial advice Free group fitness classes at our Manchester gym in Spinningfields Hybrid working: two days per week working from home

• If you’re interested in the Head of Brand and Campaigns role, please apply now!

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