Head of Consumer Product & Design

Head of Consumer Product & Design Remote (US) | Product

A bit about us:

WeatherBug is a popular weather site and mobile app providing hyperlocal, live weather data and proactive alerting to consumer users. With over 15 million unique users per month, across all platforms, WeatherBug’s vision is to provide environmental intelligence for all aspects of people’s lives. The WeatherBug app is a top-rated weather app in the app stores. In 2019, WeatherBug was named the best weather app by MediaPost’s Appy Awards. WeatherBug is owned and operated by GroundTruth, a media company that turns real-world behavior into marketing that delivers real business results. Learn more at WeatherBug.com At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here.

A bit about you:

You are a product expert with 14+ years of product management and strategy experience. In this role, you’ll lead the product and design teams and set the product direction for the organization across consumer web, mobile and subscription products. This role will report to the President & General Manager of WeatherBug.

You will:

• Define and communicate the organization’s product and design vision aligned with strategic goals, and establish and drive the product roadmap based on business objectives and user needs.
• Lead and manage the product and design teams, overseeing the end-to-end product lifecycle and ensuring quality standards are met.
• Partner with executives to align product initiatives with the revenue plan and execute against it, while collaborating with cross-functional leaders to optimize products for market success.
• Engage with clients and partners to identify opportunities for new capabilities and products, and conduct market analysis to refine product strategy using trends and customer insights.
• Work closely with engineering to prioritize features and optimize product offerings, ensuring alignment with customer needs.
• Drive the go-to-market strategy for new product features and partnerships in collaboration with the marketing team.
• Foster innovation by integrating user research and usability testing into the design process, leading UX/UI teams to uphold brand consistency and drive user-centered design.
• Mentor product and design teams, promoting a collaborative, high-performance culture, and conduct regular one-on-one sessions to support team development and growth.
• Represent the company at industry conferences and share insights on industry trends with executives to inform strategic decision-making.

You have:

This is our ideal wish list, but most people don’t check every box on every job description. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you. Experience: 10+ years in product management and design, and 4-5 years in a senior leadership role, preferably within a software or tech environment, with a strong background in managing large-scale consumer mobile products and growing audiences. Education: Bachelor’s degree in Product Design, Business, Engineering, or a related field (Master’s preferred). Skills: Strong expertise in product strategy, UX/UI design principles, and agile and project management methodologies. Leadership: Proven experience in leading cross-functional teams, scaling product and design teams, and coaching direct reports for professional development and advancement. Communication: Exceptional communication and presentation skills, with the ability to convey complex concepts clearly and persuasively across different audiences and organizational levels. Analytical: Strong analytical and strategic thinking skills, utilizing a data-driven approach to product development and user experience. Market Knowledge: Deep understanding of customer insights, competitive analysis, and market dynamics, with experience in successfully relaunching large consumer products through redesigns.

You are:

• A visionary leader with a proven track record in shaping and enhancing product portfolios from the ground up.
• Business and user-centric, adept at analyzing needs, user insights, and data to uncover growth opportunities.
• Strategic and execution-focused, skilled in leading and implementing product and design strategies with actionable roadmaps.
• Technically knowledgeable, with a keen understanding of emerging trends and the ability to leverage them effectively in product decisions.
• Design-savvy, possessing a strong sensibility for high-quality product design and expert execution.
• Experienced in successfully launching scalable consumer products and guiding engineering, design, and product teams to timely outcomes.
• A team-building expert, with experience in assembling and mentoring high-performing teams, managing and developing talent.
• Adaptable and balanced, able to lead within complex organizations while balancing processes with the flexibility needed for innovation.
• A strong planner with excellent instincts for prioritizing time and resources effectively.
• A master of the product discipline, deeply knowledgeable in product strategy and execution.

Collaborative partner, successful in working closely with senior management to align on vision and goals. A clear communicator and excellent writer, capable of conveying complex ideas with clarity and impact. Detail-oriented, organized, and self-sufficient, demonstrating the ability to prioritize and deliver timely work. Open to feedback, coachable, and respectful, fostering a supportive and collaborative work environment. A team player who values collaboration with fellow product managers and UI/UX designers Not afraid to have fun!

Our values:

At GroundTruth, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients. Growth Mindset: We position ourselves toward growth – in the business world and within ourselves. We see problems as opportunities and approach all situations with an open mind. Respectful: We are respectful to each other, our customers, and our partners in everything we do. Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution. Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.

Why You'll Love Working Here:

• Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt.
• Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.
• Flexibility: We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life.
• Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas.

Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:

Fully-paid medical premiums for employees 401(k) employer match Generous parental leave Wellness and gym reimbursement Family and pet expense reimbursement Education and coaching reimbursement program Daily lunch credit when working in-office Fully stocked snacks and beverages in-office Option for mobile phone reimbursement or separate company phone Equity analysis to ensure fair pay

Compensation Package $180,000 - $230,000 base salary, 25% bonus ($225,000 - $287,500 OTE) Stock Options Applications will be reviewed on a rolling basis. The final deadline to apply is 12/15/25, but early applications are strongly encouraged as we may begin interviewing prior to that date Use of AI in recruiting process We use AI-supported tools as part of our recruitment process to help identify candidates whose experience aligns with open roles. These tools analyze job-related information to generate match insights for our team — but every application is reviewed by a recruiter, and hiring decisions are never made by AI California Privacy Rights Notice for Job Applicants GroundTruth complies with California privacy laws. Please review our most up-to-date California Privacy Rights Notice to learn how we collect and use personal information during the application process. Equal Employment Opportunity (EEO) Statement We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at recruiting@groundtruth.com