Head of PPC & Strategy (Remote)

Holini is a senior-only PPC and analytics agency. We partner with B2B technology companies to scale their revenue by unifying systematic paid media, advanced analytics, and data-driven strategy. We are not a traditional agency. We are system-builders who prioritize automation and a sustainable, high-performance culture. We solve problems by building better systems, not by working longer hours. This allows our team to focus on the high-impact strategic work that drives real business results for our clients. The Role We are looking for a strategic leader to take full ownership of our PPC & Strategy department. This is a critical senior role with direct responsibility for the department's profitability (Gross Profit Margin), the performance of your team, and the quality of our service. You will be the primary architect and owner of the "Holini Way"—our proprietary, B2B-tech focused playbooks for delivering consistent, high-standard results across Google, LinkedIn, and Microsoft Ads. What You'll Do Department Leadership: Define and execute the department's strategy, goals, and standards. You will share responsibility for the department's Gross Profit Margin and will report on performance to the agency's senior leadership. Team Management & Development: Lead, mentor, and develop a high-performance team of senior PPC specialists. You will manage all aspects of the team, including hiring, onboarding, performance reviews, training programs, and resource allocation. Architect the "Holini Way": Design, document, and enforce our standardized, B2B-tech focused playbooks for Google, Microsoft, and LinkedIn Ads. Own Service Quality: Create, manage, and improve the department's Quality Assurance (QA) framework to ensure all client work meets our high standards. Drive Innovation & Automation: Collaborate closely with our Engineering and Data & Analytics departments to identify, prototype, and implement proprietary automation, tools, and data infrastructure that create a competitive advantage. Lead Platform R&D: Proactively lead research and testing on new platforms, betas, and strategies to ensure our service offering remains ahead of the market. Senior Client Strategy: Serve as the final point of escalation for senior client relationships. You will work to resolve high-level challenges, ensure client satisfaction, and identify opportunities for retention and growth. Commercial Support: Support our Growth Hub by providing senior-level expertise, audit frameworks, and strategic insights to help win new, right-fit clients. Who You Are An Experienced Leader: You have proven experience managing, mentoring, and developing a team of senior paid media specialists, ideally in an agency environment. A B2B Paid Media Expert: You have deep, hands-on mastery of the main B2B ad platforms (Google Ads, LinkedIn Ads, Microsoft Ads) and understand how to use them to drive revenue for B2B tech and SaaS clients. A Systematic Thinker: You have a track record of creating, documenting, and implementing standardized processes, playbooks, and QA frameworks. Commercially Minded: You have strong business awareness, with experience managing a department's budget, profitability, and resource utilization. A Tech-Savvy Strategist: You have a strong interest in marketing technology, data, and automation. You see how tools and systems can improve performance and efficiency. A Senior Advisor: You have excellent communication and client management skills, with the confidence to act as a senior strategic partner to our clients. A Critical Thinker: You are analytical, data-driven, and apply critical thinking to challenge assumptions. Why Join Holini? A Sustainable Culture. We are serious about maintaining a sustainable, high-performance culture. We achieve our goals by building better systems and automation, not by burning out our team. We respect your time. Focus on High-Impact Work. We prioritize automation to eliminate low-value, repetitive tasks. This frees you and your team to focus on the complex strategic challenges that create real value. Build Something Proprietary. This is not just a management role. You will be the architect of the "Holini Way," building the systems and playbooks that define our competitive advantage. A Senior-Only Team. You will lead and collaborate with a team of experienced, senior-level professionals. We do not hire junior staff, so you will be surrounded by experts who share our values. Direct Business Impact. You will have clear ownership of your department and a direct line of sight to the impact your work has on the agency's success. Competitive Salary: We offer an annual base salary of €80,000-€85,000, plus a performance bonus, based on a B2B contract.