Lifecycle Marketing Specialist

About Us At Prenuvo, we are on a mission to flip the paradigm from reactive “sick-care” to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast). Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience across our domestic and global clinics, have allowed us to lead the change against “we caught it too late again". We are looking for a Lifecycle Marketing Specialist to support the design, execution, and optimization of lifecycle marketing programs that guide patients through their Prenuvo journey — from booking and scanning to long-term preventive health engagement. This role helps drive patient engagement, retention, and repeat scans through coordinated multi-channel campaigns across email, SMS, and push notifications. Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people’s lives! What You’ll Do Campaign Execution Build and launch email, SMS, and push campaigns using the lifecycle marketing platform (e.g., Braze, Iterable, or similar). Manage recurring and triggered journeys based on patient milestones and lifecycle events. Ensure content accuracy, personalization, and alignment with brand and clinical guidelines. Testing & Optimization Support the setup and execution of A/B and multivariate tests to improve engagement and conversion. Track and analyze performance metrics; share insights and recommend next steps for iteration. Segmentation & Targeting Use available data to segment audiences by lifecycle stage, engagement level, and behavior. Maintain accurate audience lists and support data hygiene across CRM systems. Analytics & Reporting Assist in compiling reports and dashboards on campaign performance, engagement trends, and retention metrics. Help identify opportunities for optimization across the funnel. Cross-Functional Collaboration Partner with Brand, Product, Data, and Clinic Operations teams to ensure messaging accuracy and alignment. Coordinate with Legal and Compliance on opt-ins, deliverability, and privacy best practices. Outcomes You Support Improved repeat-scan and retention rates Increased engagement and reactivation across key post-scan touchpoints Incremental gains through testing and optimization Strong channel performance and compliance health metrics What You’ll Bring 2–4 years of experience in lifecycle, CRM, or email marketing (preferably in a data-driven or regulated environment). Hands-on experience building and deploying campaigns in one or more lifecycle marketing tools (Braze, Iterable, Klaviyo, Salesforce Marketing Cloud, etc.). Strong understanding of segmentation, automation, and customer journey principles. Familiarity with analytics tools (Looker, Amplitude, or equivalent) and ability to interpret engagement data. Detail-oriented with strong organizational skills and comfort managing multiple projects. Understanding of compliance frameworks like CAN-SPAM, CASL, and TCPA. Healthcare or technology industry experience a plus. Our Values First: we are Pioneers Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum. This journey is as challenging as it is rewarding. Second: we are Platform-Builders We’re always building foundations that allow us to achieve tomorrow more than we did today. We never lose sight of what’s ahead – in a mindset of ownership and duty to our mission. Above all: we are Patients We could all be the next person who walks through our very doors, seeking clarity or peace of mind. We are proud of our impact on our patients’ lives, and we won’t stop till everyone can benefit from our work. What We Offer An avenue to make a positive impact on people's lives and their health We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds - there is no single path to success, it can be shaped along the way Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it We now offer the Prenuvo’s Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride, drive, or park, we’ve got you covered—making your commute easier and more affordable! Prenuvo offers a 401(k) retirement savings plan to eligible employees, allowing team members to make pre-tax contributions toward their retirement. While Prenuvo facilitates access to the plan, the company does not currently offer matching contributions. We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family The base salary for this role ranges from $100,000 - $120,000 in local currency, depending upon experience and geographic location As part of the hiring process, successful candidates will undergo a background check in compliance to applicable federal, provincial, and state rules. We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please be advised that official communication from our recruitment team will only come from our authorized domain [prenuvo.com]. If you are contacted by a recruiter, please ensure their email address ends with @prenuvo.com. We do not use third-party recruitment services or any other email domains for hiring purposes. If you receive communication that you believe to be fraudulent, please report it immediately to jobs@prenuvo.com.