Marketing Automation Specialist

About the role We are looking for an energetic, detail-oriented, team player to join our growing team. You will work closely with global Fortune 500 stakeholder teams to build and optimize multi-channel lifecycle programs that drive pipeline and revenue. You’ll own marketing automation platforms, partner with RevOps and Sales, and turn strategy into scalable, testable campaigns with clear attribution. What you’ll do

• Own end-to-end campaign execution: requirements, segmentation, build, QA, launch, monitoring, and reporting for email, SMS, in-app, and landing pages.
• Design and optimize automated lifecycle programs (welcome, onboarding, nurture, upsell/cross-sell, re-engagement, renewal).
• Define audience strategies: dynamic lists, behavioral/event triggers, lead scoring, and suppression logic to protect deliverability and conversion rates.
• Implement rigorous A/B and multivariate testing; establish test plans, sample sizes, and statistical thresholds.
• Maintain data hygiene and enrichment; partner with RevOps to manage contact/account objects, field mappings, and sync rules with CRM.
• Improve email deliverability: oversee IP/domain warmups, list health, bounce/spam monitoring, and authentication (SPF/DKIM/DMARC) with IT.
• Oversee campaign and funnel reporting; translate insights into roadmap recommendations.
• Build and maintain documentation, templates, naming conventions, and governance for scale and compliance (CAN-SPAM, CASL, GDPR, CCPA).
• Coordinate intake and prioritize requests; manage timelines and communicate status to stakeholders.

Platform-specific responsibilities:

HubSpot (Marketing Hub; Sales/Service Hub exposure)

• Architect and manage Workflows, Forms, CTAs, Landing Pages, Emails, and the Campaigns tool.
• Build active/static Lists and smart content using lifecycle stage, firmographic, and behavioral criteria.
• Configure Lead Scoring (HubSpot Score), lifecycle stage progression, and MQL/SQL handoffs.
• Manage object and property strategy (Contacts, Companies, Deals), pipelines, custom properties, and Salesforce sync behavior.
• Set up subscription types, preference centers, and double opt-in where appropriate.
• Build attribution and funnel reports; implement consistent UTM standards and tracking templates.
• Salesforce Marketing Cloud (SFMC)
• Build and maintain customer journeys in Journey Builder with event and data-driven entry sources.
• Develop emails with Content Builder and Email Studio; create dynamic content with AMPScript and personalization strings.
• Manage data architecture in Contact Builder: Data Extensions, attribute groups, send relationships, and Contact Keys.
• Use Automation Studio for imports, data transforms, SQL queries, and scheduled automations; familiarity with SSJS a plus.
• Implement Mobile Studio (SMS/push) and CloudPages for preference centers and landing pages.
• Leverage Einstein features (send time optimization, engagement scoring) where applicable.
• Configure Send Log, tracking, and deliverability best practices, coordinate with Salesforce CRM for campaign and lead sync.
• 3–5 years hands-on experience in marketing automation managing multi-step, multi-channel programs at a B2B or B2C company.
• 2+ years recent, hands-on experience in both HubSpot Marketing Hub and Salesforce Marketing Cloud (or 3+ years in one and working knowledge of the other).
• Strong HTML/CSS for email, with understanding of responsive design and accessibility; basic SQL for audience building and QA.
• Proven track record improving core metrics (deliverability, CTR, CVR, MQL-to-SQL, pipeline and revenue influenced).
• Experience integrating marketing automation with CRM (Salesforce Sales Cloud preferred), product/event data, and third-party tools.
• Deep understanding of data privacy and compliance (CAN-SPAM, CASL, GDPR, CCPA) and consent management.
• Analytical proficiency with campaign reporting and attribution; comfortable with GA4 and BI tools.
• Excellent project management, stakeholder communication, and documentation skills.

Preferred Qualifications:

• Certifications: HubSpot Marketing Software or HubSpot Marketing Hub Professional; Salesforce Marketing Cloud Email Specialist and/or Administrator.
• Experience with lead routing and enrichment (e.g., ZoomInfo, Clearbit), and middleware (e.g., Workato, Zapier).
• Familiarity with additional platforms (e.g., Marketo, Pardot, Braze/Klaviyo) and CDPs.
• Basic JavaScript or AMPScript/SSJS for advanced personalization and logic.
• Experience with sandboxing/change management and version control for automation assets.
• Health and Life Insurance for employees and family, access to Vision benefits, Telemedicine services, Psychology support and others.
• On the job training and career growth opportunities.
• Access to LinkedIn courses.

Fully remote job.

• Talented team environment, collaborative offices, fun company culture with a great balance of work and play.
• Vacations are granted by day or weeks according to employee approved request.
• Salary with yearly review and competitive benefits.
• Competitive compensation based on experience and skill set.

When asked what they love about working at Mod Op, we hear:

“I feel I can be myself at work and it’s fun!” -MV “The caliber of the clients/brands we work with, knowing your work is seen by thousands of people, in many cases across the world.” -JC “We actually create videogames!” -AC “We have an all-star team, and it’s like playing in the pro-bowl every day!” -MW “Opportunities to always learn from and work with the best and the brightest.” HW “Mentors and opportunities for growth.” -KB Mod Op, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.