Marketing Copywriter

About ZAVA We believe healthcare should be accessible, dependable and affordable for everyone. Now part of Hims & Hers Health, Inc., one of the fastest growing digital health companies in the world, we’re entering an exciting new chapter as we expand our reach and accelerate our impact. Our team of Doctors, Engineers, Patient Care Advisors, Marketers, Product Managers, UX Designers, Pharmacists and Commercial and Operations Specialists works together to build digital healthcare that truly fits around our patients’ lives. The pandemic changed how people access care, and we’ve led the way by providing over 14 million consultations across the UK, Germany, France and Ireland. More patients than ever turn to us for help with weight loss and other conditions that can be safely treated online. We’re evolving our service to make care even more personal, supportive and effective. We’re doing more than providing healthcare. We’re empowering people to take control of their health, and with the support of Hims & Hers, we’re scaling our vision to become a global leader in digital healthcare.

The role We’re looking for a creative mid-level Marketing Copywriter who can craft clear, engaging, compliant, and conversion-focused copy across a wide range of digital channels. This role is ideal for someone who can take ownership of projects quickly, proactively contribute new ideas and approaches, and support the Marketing Content & UX Writing Lead in keeping the team running efficiently. Experience with AI writing tools and a positive approach to leveraging AI in content creation is highly valued.

In this role, you’ll:

• Collaborate with teams like Creative Commercial, Paid, CRM, Organic Growth and Product to create content that meets business goals and genuinely enhances the patient experience.
• Help shape clear, well-defined briefs so every project starts and finishes strong.
• Partner with Legal, Patient Care, and Medical teams to ensure all content is safe, accurate, and high quality.

What you'll own

• Writing clear, concise copy designed to convert for website pages, landing pages, emails, SMS, social, ads, and CRM campaigns.

Championing brand messaging and tone of voice across ZAVA and our partner services, so messaging remains consistent, compliant, and genuinely helpful throughout the patient journey, from first interaction to follow-up.

• Collaborating with Content, Creative, Commercial, Paid, CRM, Legal and Medical teams to deliver high-quality content.
• Revisiting and improving existing copy to enhance clarity, performance, and user experience.
• Supporting campaign development with strong messaging and creative concepts.
• Conducting light research to ensure accuracy and relevance in all content.
• Contributing to A/B tests and performance analysis to optimise messaging.
• What you'll bring to the role
• Circa 3-5+ years of experience as a marketing copywriter or content writer.
• A portfolio showcasing digital copy across multiple formats.
• Excellent writing, editing, and proofreading skills with meticulous attention to detail.
• Ability to adapt tone and messaging for different audiences, channels, locales, and objectives.
• Understanding of performance-driven content principles.
• Familiarity with CRM tools, CMS platforms, Jira, Figma, or openness to learn quickly.
• Experience with AI writing tools and leveraging AI in content creation.
• Ability to work collaboratively across teams while managing deadlines and priorities.
• A proactive mindset, openness to feedback, and a genuine enthusiasm for good communication and collaboration.
• Nice to have, but not at all essential
• Experience writing in a healthcare, regulated, or D2C environment.
• Familiarity with UX writing, microcopy, and user-journey optimisation.
• Knowledge of localisation best practices.

Benefits from the day you join:

🏖 33 days per annum pro-rata (inclusive of public and bank holidays) + birthday off 🧑‍⚕️ Free access to Wellness Cloud, advice, counselling, and corporate discounts 🩺 Healthcare cashback plan through SimplyHealth 💙 20% off all ZAVA products & services for you and your friends and family 🏡 Remote, hybrid, and flexible working 💻 MacBook Pro 🌍 Flexible bank holidays - take the ones that matter the most to you.

Additional benefits:

💰 £500 training budget per year 🧑‍⚕️Vitality Private Health Insurance + Vitality discounts & headspace membership 🚼 Workplace Nursery Salary Sacrifice Scheme 🏦Pension Salary Sacrifice Scheme ✈️ Company sabbatical after 2 years 🗺 Opportunity to work from overseas for 2 months each year 🤑 Gift vouchers after 3, 5, and 10 years of service

• Some benefits may differ depending on your role, but we aim to make sure everyone enjoys a great experience at ZAVA!

We are working hard to try and level the playing field wherever we can. We know from research that men are happy to apply for positions where they fit just 60% of the requirements, whereas women and underrepresented groups often will not apply unless they feel they are a super close match. If you don't think you meet all the requirements that you see above, we encourage you to apply and tell us what we can do to give you your best shot - if you want. Please note: certain positions will be subject to a satisfactory DBS check.