Marketing Manager - UK

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms

• We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle

• We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change

• From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.

Elevate empathy

• We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle

• We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.
• But enough about us. Let’s talk about you.

The Marketing Manager will develop and execute multichannel digital campaigns that resonate with current and prospective clients, while also partnering closely with the Marketing Director to help develop the regional content strategy, execute marketing events, plan and managed digital campaigns from email to PPC/Adwords and Linkedin (Organic + PPC). Be a key ally for our two key partners Sitecore and Salesforce – building lasting relationships with our key stakeholders and essentially act as an extension of their Marketing team to enable Horizontal to build deeper relationships resulting in new opportunities and recognition above our competition. This is covering the UK markets whilst supporting EMEA as a whole. As a key member of the Marketing organization at Horizontal Digital, you are required to manage and build working relationships with our global marketing teams with a view to share ideas, campaigns, re-purpose campaigns and content for our markets. The global teams include the UAE, KSA, USA and India.

What you’ll do (UK):

Work with the Marketing Director to develop an annual marketing plan for the UK and execution strategy for both Sitecore and Salesforce practices

• Develop and execute detailed campaigns - this includes: identifying goals, creating messaging & collateral, executing within marketing distribution channels, and reporting success metrics.

Event execution will be critial to your job role and this is something you have a knack for. Both large conferences and smaller tactical events. This is something you can pick up and execute from start to finish.

• Collaborate to with our UAE, KSA, US & India counterparts as support mechanisms to develop Google PPC campaigns, and digital and email content to generate demand and pipeline.
• Create and maintain marketing campaign calendar

Help formulate a strategy for increasing event participation, revenue growth and community awareness around our Sitecore & Salesforce practices with the support of the local marketing team and leadership team

• Support the Marketing Assistant with their activities providing support and feedback as required. Also managing your own workload and passing on tasks to the marketing assistant as you see fit
• Provide support and oversight to third-party agencies
• Build relationships and be a key marketing partner to both of our main partners and support them in delivering marketing campaigns with the support of the local marketing team
• Support around PR, case studies and social media planning and execution

Support and deliver with the Marketing Director key reporting metrics for the key stakeholders in Dubai but also globally From time to time support in other marketing tasks outside of the above as required Support in delivering the marketing budget and keeping a track of costs including Marketing Development Funds via our key partners

Who you are:

You have a natural talent for ingesting diverse stakeholder needs and loads of information in order to distill the most important priorities for you to work on and how to get them done. Driving high visibility, strategic, cross-functional projects end-to-end from vision to execution is your norm, not your exception. You can read the market. You’re familiar with competitive dynamics, market trends, and where there’s untapped opportunity in the market. You leverage this familiarity to develop positioning that sets Horizontal Digital apart and advocate for changes to marketing strategy. You’re customer and partner obsessed. You know your current and future customers better than anyone. You understand the partner ecosystem with a demonstrated commitment to excellence, flexibility, poise and confidence. You’re an good communicator. Your voice is clear and persuasive regardless of the audience, channel, or format. You’re equally comfortable drafting written executive briefings, developing plans, crafting external messaging for our customers, and everything in between. Organisation is something you are passionate about. You have the ability to manage, prioritize and share the workload amongst your team members and also key stakeholders to deliver your goals Horizontal Digital UK is growing entity and is fast paced – you are prepared for things to change course and can deal with changes in direction based on market drivers, partners changes and internal stakeholder driven goals Overall be someone who wants to learn and grow with Horizontal whilst developing your own skillset

What you bring:

5+ years experience creating and managing cross-channel campaigns, including email, web, paid media and content syndication – not mandatory but desire to learn 5+ years experience managing marketing automation tools, DXPs and reporting technologies – not mandatory but desire to learn A desire to learn and support our key partners in delivering exceptional marketing campaigns for the benefit of Horizontal Digital Desire to learn and enhance your knowledge of Google PPC, Pardot, ABM tools From time to time you will be required to travel for the execution of campaigns in our key markets such as KSA and UAE but not limited to these Overall be a key player in building the brand, story and growth for our agency

What Horizontal will provide:

A support network of people to help deliver the above and ensure you succeed Support you with training and courses to help you do the best work of your life A safe working environment allowing you to thrive Access to leadership as you see fit in your personal and professional development Ensure you are given all the support you need and require to execute your role