Paid Media Specialist - Consultant

Join Our Team as a Paid Media Specialist! 🌍

Who Are We? Clever Advertising is a multinational digital brand serving the iGaming industry for the last 15 years with innovative advertising and technology solutions. Where’s the Action? This is a remote-friendly opportunity. We're looking for someone to work with us as a freelancer, providing services project-based.

What is my role like? As a Paid Media Specialist – Consultant, you will play a key role in driving user acquisition and retention for iGaming brands within our in-app advertising department. Your day-to-day will involve developing, executing, and optimizing paid media strategies across Meta Ads and Google Ads platforms, with a strong focus on performance metrics such as CPA, ROI, and LTV. You’ll collaborate closely with design and content teams to craft high-performing creatives, run A/B tests, and ensure full compliance with industry regulations. Beyond managing campaigns, you’ll provide data-driven insights, identify new market opportunities, and contribute to Clever’s ongoing innovation in our acquisition department. What will my daily tasks involve Develop and manage paid media strategies focused on user acquisition and retention for iGaming brands. Plan, launch, and optimize Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube) campaigns targeting specific geographies and player profiles. Continuously analyze campaign performance, optimizing for CPA, ROI, and lifetime value (LTV). Implement A/B and multivariate tests across creatives, audiences, and bidding strategies to maximize efficiency and performance. Collaborate with the design and content teams to create engaging and compliant ad creatives that convert. Ensure all campaigns adhere to advertising policies and regulatory guidelines in the iGaming industry. Identify new growth opportunities, markets, and audience segments, leveraging data and platform insights. Generate detailed performance reports with actionable insights and strategic recommendations. Stay up-to-date with iGaming market trends, platform updates, and competitor activities to ensure Clever remains at the forefront of paid media innovation. What is expected from me? Bachelor’s degree in Marketing, Business, or related field. 3+ years of experience in Paid Media / Performance Marketing, ideally within the iGaming or gambling industry. Proven success managingMeta Ads and Google Ads campaigns with significant budgets. Deep understanding ofplayer acquisition funnels, conversion optimization, and retention strategies in regulated markets. Proficiency in tools such asGoogle Ads Manager, Meta Ads Manager, Google Analytics, Looker Studio, and Excel. Strong analytical and reporting skills, with the ability to interpret complex data and translate it into actionable insights. Familiarity withgeo-targeting, creative compliance, and KYC-related advertising restrictions. Excellent communication and teamwork skills, with a proactive, problem-solving mindset. Fluency in English (additional languages are a plus).

At Clever, we believe in diversity and inclusion as drivers of innovation. We foster a work environment free from discrimination, where everyone has equal opportunities to succeed Ready to make a Clever Choice? 🚀