Principal Product Designer

About Dealfront Dealfront is a go-to-market and signal orchestration platform for B2B mid-market companies. We give businesses the clarity to focus their efforts where they’ll count most - on the accounts that fit their ideal customer profile, show real buying intent, and are actively engaging. No more cold outreach and no more bloated target lists. Just better deals, faster. Our platform brings together powerful data, real-time insights, and intelligent prioritisation to help our customers identify, engage, and convert the right accounts, at the right time. Built for teams that value speed, precision, and simplicity, Dealfront turns complexity into action. Join us and be a part of our journey to transform the way businesses win more deals! About The Role Design at Dealfront is entering a new phase. We’re unifying multiple products into one platform — and design is the glue that holds user experience, trust, and brand together. This is a founding leadership role shaping the future of how our products look, feel, and evolve through AI-enabled systems. Mission Build the design system, templates, and AI-assisted workflows that enable PMs and engineers to design great product experiences. Responsibilities Design System Ownership — Create and evolve a unified design framework (components, UX patterns, accessibility standards) that all PMs and engineers can use. Enablement & Templates — Build reusable templates, prompt libraries, and review checklists for flows, UI copy, and visual consistency using v0 and AI design tools. AI-Assisted Design Workflows — Operationalize how PMs prototype, test, and iterate using AI (v0, Figma plugins or internal agents). Curation & Feedback — Establish a scalable feedback and review system (async, fast, and data-driven) to ensure experience quality without blocking velocity. Design Quality Loop — Partner with Product Ops and Analytics to instrument user-experience metrics and feed learnings back into design systems. Experience Strategy — Shape the overarching UX vision for Dealfront’s unified platform — clarity, trust, and conversion as design principles. Hands-On Design Execution — Roll up your sleeves when needed to design core flows, high-impact visuals, or prototypes that set the quality bar for others to follow. User Research Enablement — Define lightweight, repeatable ways for PMs to run and interpret user research; build tooling and templates to make user feedback part of every iteration. 8–12 years in Product Design or Design Systems leadership (multi-product SaaS). Deep experience with design tooling automation (AI, component libraries, no-code prototyping). Obsessed with enablement and scaling design through non-designers. Strong aesthetic judgment + operational rigor — can translate chaos into structure. Thrives in 0→1 environments; balances vision with execution speed. Be physically located within Europe. Success Metrics % of PMs actively using design system and templates ↑ Time to prototype or validate a flow ↓ Consistency score across Dealfront experiences ↑ UX improvement velocity (iterations per quarter) ↑ User satisfaction and trust metrics ↑ The chance to work with a very knowledgeable, high-achieving and fun team. An international, diverse, dynamic and committed work environment. The opportunity to work remotely, with a flexible work schedule. Mental Health support with Auntie. Annual company retreats in sunny locations and team off-sites :)