smallpdf

    Product Marketer

    smallpdf
    Posted 11/24/2025Senior Level
    Full-time
    Marketing
    Product Marketing
    Technical Understanding
    Customer Interviews
    Storytelling
    Analytical Thinking

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    Job Description

    Who Are We? For more than 30 years, Pdftools has helped organizations around the world handle their documents with confidence. Behind every secure form, every archived record, every automated workflow, there’s a moment where trust matters - and our technology makes those moments work. We believe documents are more than files. They’re the heartbeat of how people communicate, protect information, prove identity, and keep society running. Our mission is to make those essential processes reliable, safe, and effortless - so businesses, governments, and communities can focus on what truly matters. We’re Swiss-built, quality-obsessed, and deeply committed to doing things the right way. And we’re human at our core: curious, collaborative, and motivated by solving real problems for real people. Today, we’re innovating faster than ever - and we’re ready to tell our story with the clarity, heart, and technical depth it deserves. That’s where you come in. We’re looking for a Senior Product Marketer who blends empathy with technical understanding. Someone who listens deeply, learns fast, and can translate complex engineering into messaging that feels simple, honest, and meaningful. Someone excited to build a PMM foundation that’s human-centered and rooted in excellence. If you care about meaningful work and high-quality products, this is a place where your impact will truly matter.

    What You’ll Do:

    • Become a trusted expert: Learn our products inside out, understand the real challenges of technical decision-makers, and give them messaging that feels accurate, empathetic, and helpful.

    Lead product launches: We have an exciting roadmap ahead. You’ll define how we bring new capabilities to market - crafting the narrative, coordinating across teams, and making sure every launch lands with clarity and impact. Tell human stories grounded in technical truth: Interview customers yourself. Uncover the real problems they’re solving with us. Turn those insights into case studies, proof points, and content that builds credibility and confidence.

    • Strengthen our partnerships: Collaborate with integrators and OEM partners. Understand what matters to them, find win-win opportunities, and create co-marketing that feels natural and valuable.

    Build our market intelligence engine: Set up the tools and rhythms that help us track competitors, industry shifts, and customer sentiment - and turn that into clear, actionable insights across the company.

    • Support our GTM teams: Work closely with Product, Sales, Customer Success, and Growth Marketing to create messaging and materials that help them do their best work.

    What We’re Looking For:

    Experience & Background ~5 years in B2B Product Marketing or a technical GTM role Experience marketing technical products to technical audiences (developers, architects, integrators, technical decision-makers) Hands-on ownership of product launches - not just supporting them Comfort interviewing customers and turning insights into messaging Bonus: background in engineering, computer science, or a technical product environment Mindset & Skills Strong writing and storytelling instincts Ability to translate complex concepts into clear, human, trustworthy communication Analytical thinking - you know how to set goals, define success, and measure what matters Curiosity and empathy: you listen deeply and learn fast Calm, collaborative approach to cross-functional work (especially with Product, Sales, and CS) A high bar for quality and a desire to build something excellent from the ground up

    You’ll thrive in this role if you:

    Love understanding how things work under the hood Feel confident speaking to developers, architects, and technical stakeholders Enjoy simplifying complexity with clarity (never condescension) Are energized by customer conversations and uncovering real insight Think in systems, not chaos Navigate cross-functional tension with calm and curiosity Are analytical, intentional, and thoughtful in your approach Value quality, care, and craftsmanship in your work Want to co-build a PMM function, not just operate inside one Why you’ll love working at Pdftools Pdftools is a place where people genuinely care about doing things well. We believe in precision, empathy, collaboration, and continuous improvement - and we live those values every day. You’ll be supported by deep technical expertise, surrounded by kind people, and given the space to build something meaningful. With a strong, trusted product behind you and a team committed to solving real problems together, your work will matter far beyond marketing. Because our technology touches essential workflows around the world, your impact will reach people and organizations who rely on us when trust and integrity matter most. If you want to help shape the way the world shares information with trust and integrity - we’d love to meet you. Our benefits 🌍 You get to impact how over 30 million people get work done monthly. 🚀 Push boundaries and dare to fail - that’s how we learn! 🏝️ 30 vacation days - yep, you read that right - you can take them whenever you need them. 🕘 Flexibility: we have flexible working hours. 🧳 Need a long break? We offer sabbatical leave to employees who’ve been with us for over two years. 👶 16 weeks parental leave - 100% of your salary - for all new parents. 🐶 Don’t leave your four-legged friends at home; our Zurich office is pet-friendly. 📚 A well-being budget of up to 2,000 CHF every year that can be used for training and development (plus days off for courses or training) and for physical and mental well-being purposes. 🥧 Possibility of a Phantom stock option plan - PSOP (Conditions apply). 👩‍💻 Hack days to challenge you and your team, plus build amazing things. How to Apply Please apply using the form below and upload your CV - in English, as it’s the standard working language at Pdftools. A PDF format is preferred. Compensation philosophy At Pdftools, we believe compensation should be fair, transparent, and thoughtfully aligned with the value each person brings to our team. Our approach balances several key factors - current market trends, role expectations, seniority, experience, and geographic location - to ensure every offer is both competitive and equitable. We review our salary ranges regularly to stay in step with the evolving market, and we make decisions based on skills, impact, and responsibility rather than negotiation strength. Our goal is simple: to recognize and reward great work, support long-term growth, and create a compensation structure that feels fair, consistent, and grounded in integrity. We want everyone at Pdftools to feel valued, supported, and empowered to do their best work - and our compensation philosophy is designed to reflect exactly that. Hiring policy Pdftools is an equal-opportunity employer, and we believe our strength comes from a team that reflects a wide range of backgrounds, identities, perspectives, and lived experiences. We welcome applicants of all genders, ethnicities, ages, abilities, orientations, and life paths. You’ll also have the option to share your pronouns and answer an anonymous demographic questionnaire when you apply. This information is completely voluntary, but it helps us stay accountable in building an inclusive and equitable hiring process. We use AI thoughtfully in our day-to-day work, but we value human curiosity, creativity, and integrity above all. We’re excited to meet candidates who bring genuine expertise, real stories, and authentic experience to the table. By submitting your application, you agree to Pdftools handling and storing your data in accordance with our privacy guidelines.

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