Product Marketing Manager

What Makes Us Stand Out:

Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients’ success is not just a milestone, but a shared mission. As a team, we’re on a mission to reshape an age-old industry, and we’re looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness. If this resonates with you, we’d love to meet you and explore how you can help us build the future of the green industry! Our culture and growth has been recognized with multiple awards, it’s a great time to join! Comparably 2024 #23/100 Best (small/ medium sized companies) Leadership Teams Comparably 2024 #63/75 (small/ medium sized companies) Happiest Employees #9 Atlanta Business Chronicle's 2024 Best Places to Work (Our second year in a row!) #6 of Built In’s 2024 Best Places to Work: Top 50 start-ups in Atlanta (Our second year in a row!) Inc Magazine’s 2023 Best Places to Work Inc. 5000: #131 of 2024 Southeast Regional America’s Fastest Growing Companies. (Our third year in a row!) Inc 5000 America's fastest-growing private companies (Our third year in a row!) Certified Great Place to Work Canada 2024 We’re hiring a Product Marketing Manager to accelerate product adoption and strengthen our cross‑functional go‑to‑market execution across our software portfolio. This role will own the strategy and execution of product launches and adoption motions for high‑impact product areas, partner closely with Product, CX, and Sales, and lead research and cross‑functional “GTM pods” that drive measurable improvements in new sales and product activation, usage, & retention. Why We’re Hiring & Why You Should Join Us Our Product Marketing function is scaling to meet the needs of a growing product organization that is expected to ramp new product delivery and a deliberate, company-wide focus on driving deeper product adoption. Here, PMM is a strategic driver of growth. Here you’ll be able to lead research programs, and turn customer and product insights into clear, compelling narratives for both product and go-to-market strategy. You’ll step into a high-visibility seat that orchestrates product adoption programs owning the lifecycle from launch to sustained usage for prioritized workflows and features. Expect broad cross‑functional exposure, meaningful ownership, and the opportunity to shape how we turn product investment into durable customer value. This role is perfect for someone who is looking to work hard, develop as a leader and as a strategist, and grow their career quickly.

What You’ll Do:

• Become and serve as an expert on our product, our customers, and our market to lead product launch and product adoption strategies across our company.
• Conduct customer and market research to inform roadmap focus, adoption barriers, and messaging; synthesize insights into specific recommendations for Product and GTM.
• Partner with Product Managers and PMM Leadership to inform product roadmaps so we deliver features that customers need, driving new customer acquisition and deeper adoption.
• Translate product capabilities into positioning, messaging, and enablement resources for Sales and CX; maintain a single source of truth for value narratives and talk tracks.
• Map the product adoption lifecycle by segment and workflow; define target audiences, key activation events, and the narrative that connects product value to real customer outcomes.
• Lead cross‑functional GTM pods for priority product areas to drive adoption, acting as the strategy owner and program manager across Product, CX, and Sales.
• Run launch and lifecycle programs for specific product coverage areas (e.g., CRM, Estimating, Reporting), including alpha/beta, positioning, internal enablement, customer comms, and measurement.
• Own in‑app communications and activation journeys (e.g., guided walkthroughs, checklists, nudges) to reduce time‑to‑value and increase feature engagement across new and existing customers.
• Lead cross-functional product sunsetting and migration plans, ensuring proactive messaging, risk mitigation, and training that protect retention.
• Support CX to deliver live training, community webinars, and in‑person workshops that reinforce the “way to work” in product and convert awareness into usage.

Support Sales to deliver a compelling product pitch of the product that aligns with the defined ideal customer profile to increase new customer acquisition. Support pricing/packaging recommendations aligned to adoption goals and customer value realization.

You’ll Excel If You Have:

4–6 years in B2B SaaS with 3+ in Product Marketing, owning product research, launches and adoption programs end‑to‑end.

• Experience with vertical SaaS in SMB, and familiarity with workforce/mobile tools, Payments, or education/training products.
• Evidence of research rigor translating to product and GTM recommendations that move KPIs.
• Strong cross‑functional leadership and program management; comfortable organizing complex work across Product, Design, Engineering, CX, Sales, and RevOps.
• Crisp communication and storytelling, and is able to distill complex functionality into clear, outcome‑focused messaging.
• Demonstrated experience with in‑app lifecycle marketing and activation design (e.g., guides, tooltips, checklists, nudges), and partnering with CX for live enablement.
• A bias for experimentation, data‑driven decision‑making, and visible iteration.
• Hands‑on familiarity with adoption tooling (e.g., in‑app guides) and CX/usage analytics.
• Location: Remote-first, North America-based. Atlanta or Toronto preferred.
• Reasons why you would love it here!

Join a team culture that’s all about collaboration, support, and having fun while making a real impact every day. In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more. In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage - giving you a flexible way to manage your healthcare needs. We're committed to your financial future, with 401(k) matching for U.S. employees and RRSP matching for those in Canada. We invest in your growth through tailored career development conversations and support for tools, courses, and resources to help you thrive. And when it comes to work-life balance? We offer unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1 - so you can truly recharge. Granum does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in Canada or the U.S, without sponsorship from the company. Granum is an Equal Employment Opportunity and Affirmative Action Employer. We consider qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, or disability status. Granum participates in the federal E-Verify program. Granum is committed to providing accessible employment opportunities in accordance with the Accessibility for Ontarians with Disabilities Act, 2005. Granum reserves the right to change job descriptions as per the needs of the organization. For accommodation requests, please contact hr@granum.com