Senior Creative Manager - Marketing

Location: This is a remote/hybrid opportunity seeking candidates residing in Southeast Florida. Ideal candidates reside in the Fort Lauderdale to Miami area. The ability to travel 15%-30% of the time our retail, production, and market locations is required. Everyone is welcome here. Each of us is unique, and that’s what makes us amazing. We believe in inclusiveness and celebrating each person’s individuality, because there’s power in bringing people with different points of view and life experiences together. That’s why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there’s no limit to what we can achieve. IN A NUTSHELL… As the Senior Creative Manager of Marketing, you will lead the concepting, development, and execution of creative assets across all markets and brands within the Parallel portfolio. You are responsible for guiding brand identity, elevating creative standards, managing the creative workflow, and ensuring consistent, high-quality execution across digital, retail, packaging, and other owned channels. You'll oversee internal creative staff and external partners/contractors to bring campaigns, product launches, promotions, and storytelling to life in a way that excites customers and differentiates our brands in competitive and highly regulated cannabis markets. This role requires expert-level creativity, strong brand instincts, exceptional executional leadership, and the ability to balance innovation with compliance and operational practicality. You will thrive if you can think strategically while rolling up your sleeves to get work done. Parallel is one of the largest multi-state cannabis companies in the United States, operating in Florida (Surterra Wellness), Massachusetts (NETA), and Texas (Goodblend). If you enjoy fast-paced, high-growth environments where innovation meets mission-driven work, this role is for you.

WHAT YOU WILL BE DOING Creative Leadership & Brand Stewardship Serve as the creative lead and brand voice for all Parallel retail and product brands. Evolve, protect, and enforce brand identity, guidelines, and storytelling frameworks across all markets. Translate strategic business goals into compelling creative concepts for advertising, retail, digital content, packaging, and experiential activations. Campaign & Asset Development Lead the creative development of omnichannel campaigns, including cross-market product launches, promotions, seasonal campaigns, performance marketing, and brand storytelling. Oversee copy, design, photography, video, and digital assets to ensure alignment to brand vision and campaign objectives. Partner closely with the Marketing Director, Market Leaders, Retail, Commercialization, and E-commerce teams to ensure creative effectively drives revenue, awareness, and customer engagement. Workflow, Project Management & Cross-Functional Collaboration Manage the end-to-end creative production workflow and resource allocation for all markets. Build project plans, set realistic timelines, manage expectations, and ensure on-time delivery. Collaborate with compliance/regulatory partners to ensure all creative meets stringent cannabis marketing regulations by state. Maintain strong relationships with internal stakeholders and external creative partners. Team Leadership & Development Lead, mentor, and inspire a team of designers, copywriters, production artists, and freelancers. Provide clear direction, actionable feedback, and development coaching. Foster a culture of creativity, excellence, inclusivity, and continuous improvement. Data-Informed Creative Optimization Leverage performance metrics, consumer insights, and market data to optimize creative decisions and validate effectiveness. Collaborate with the Marketing Managers for A/B testing, customer insight integration, and innovation opportunities. Industry & Market Insight Understand industry trends, consumer behavior, and cultural shifts in cannabis, wellness, CPG, and retail. Stay informed of competitor creative strategies and leverage insights to keep our brand experiences fresh and differentiated. Adapt creative approaches to the unique realities of each market (MA, FL, TX). EXPERIENCE AND SKILLS YOU’LL BRING 6–10 years of creative, brand, or content leadership experience, preferably in retail, CPG, wellness, or regulated industries. A strong portfolio demonstrating excellence in digital, brand, and retail creative work. Experience leading multidisciplinary creative teams (design, copy, production). Expert proficiency in creative tools (Adobe Creative Suite, Figma, etc.). Strong knowledge of project management tools and best practices. Experience working with compliance-heavy or regulated product categories preferred. Excellent presentation, storytelling, and communication skills. Ability to manage multiple complex projects simultaneously with competing priorities. Cannabis, pharmaceutical, or regulatory experience preferred but not mandatory. Age 21 or over (Industry Requirement) High School Diploma or equivalent (Industry Requirement) Valid Government-Issued Photo ID (Industry Requirement)

Bachelor’s degree in one of the following fields:

Graphic Design Marketing Advertising Communications Fine Arts Digital Media Visual Design Brand/Creative Strategy or related field PHYSICAL REQUIREMENTS

• Travel: 15–30% to retail, production, and market locations.

Must be able to remain in a stationary position 50–75% of the time. Ability to move within office and retail environments as needed. Constant use of computer and office equipment. Must be able to lift up to 25 lbs unassisted. Frequent communication with internal and external stakeholders. YOU WILL BE SUCCESSFUL IF YOU… Are self-motivated; micro-managing isn’t fun for anyone. Roll your sleeves up and do the work; strategy is important, but so is getting stuff done. Can work fast and be flexible; our industry is always changing. Play nice with others; we collaborate with each other a lot. Think creatively; sometimes, the “traditional” solution isn’t the best one. WHAT YOU GET Employee discount Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs. Balance and flexibility; paid time off, paid parental leave, flexible work arrangements. Tuition Reimbursement Programs Pet Insurance PARALLEL IS UNITED BY OUR VISION, Mission, & Values Our Vision – why we exist – is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids. Our Mission – how we will do this – is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement. Our Values – Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility We are an Equal Opportunity Employer. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique. Disclaimer Parallel reserves the right to change or assign other duties to this job description. Your employment with Parallel is a voluntary one and is subject to termination by you or Parallel at will, with or without cause, and with or without notice, at any time. Nothing in this document shall be interpreted to be in conflict with or to eliminate or modify in any way the employment-at-will status of Parallel associates.