Senior Growth Marketing Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Senior Marketing Specialist driving Creator Growth across APAC. You will program manage end-to-end campaigns, using an experimentation mindset to accelerate creator retention for our major video-sharing client. Requires strategic analytical proficiency and lifecycle marketing expertise.

Role:

• Program manage end-to-end Creator Growth Campaigns, encompassing full responsibility from strategic design through to final execution and measurement.
• Develop acquisition and retention strategies to drive product adoption and growth via our owned and operated platforms (e.g., in-app notifications, email).
• Analyse marketing and product funnels to identify opportunities, build sophisticated audience segmentation, and drive step-changes in creator and revenue growth.
• Define the optimal marketing channel mix and use lifecycle marketing principles to create personalised and engaging experiences for creators.
• Design and execute comprehensive campaign strategies by collaborating closely with agency partners and internal stakeholders to develop effective creatives and content.
• Generate and structure detailed plans to execute projects, managing project priorities and the efficient allocation of resources within the project.
• Monitor and analyse key metrics and KPIs for growth and lifecycle marketing campaigns (e.g., product adoption rate, conversion rate, retention rate, churn rate).

Collaborate with global, regional, local, and cross-functional teams to design growth experiments and A/B testing initiatives, leveraging user feedback and behavioural data for iterative improvements.

• Stay informed about, communicate, and apply new or current trends and best practices in digital marketing and analytics.

You:

• Minimum 5+ years of professional experience, with at least 3 years dedicated to growth, performance, or lifecycle marketing strategy.
• Strong understanding of growth concepts, user journey optimisation, and experimentation frameworks, with hands-on experience developing marketing campaigns based on personas and segmentation cohorts.
• Sensitive to data with strong analytical skills; maintains curiosity and self-motivation in pinpointing and overcoming challenges.
• Strong project management skills, including the ability to program manage complex campaigns and work across project teams on several projects at once.
• Creative expertise, with an understanding of creative strategy and the production process.
• Understanding of marketing data attribution (e.g., multi-touch attribution, marginal efficiency) is a strong plus.
• Experience with marketing automation and CRM platforms, and a deep understanding of marketing measurement and revenue models (e.g., LTV, ROI) is a strong plus.
• Passion for the web video/video-sharing ecosystem and digital culture; understand creator platforms and identify opportunities to celebrate the community.
• Exceptional verbal and written English communication and presentation skills and, ideally, fluent in another Asian language to support the projects across JAPAC.
• Contract type: 12 months fixed term contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.!