Senior Manager, CRM (Retention)

Death is our only foe. Blueprint was founded by Bryan Johnson, who has the world’s best comprehensive biomarkers. He is quantitatively the healthiest person on the planet. Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of nutritional products to make the benefits of the Blueprint protocol affordable and available to all. We’re a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don’t Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence. We're looking for a customer-obsessed Senior Manager of CRM to lead our retention and loyalty initiatives. In this role, you'll own the strategy and execution of lifecycle programs designed to maximize customer lifetime value, increase repeat purchase rates, and build lasting brand loyalty. You'll be responsible for creating meaningful customer experiences that turn one-time buyers into passionate advocates while driving sustainable revenue growth.

Position Responsibilities:

Develop and execute a comprehensive retention and loyalty strategy across email, SMS, direct mail and other owned channels Design the post-purchase customer journey from second purchase through VIP/high-value segments Personalize experiences at scale using behavioral triggers, product recommendations, and dynamic content Set retention targets and KPIs including repeat rate, purchase frequency, churn rate, and customer lifetime value Build sophisticated win-back and re-engagement campaigns to reduce churn and reactivate lapsed customers Create and optimize automated retention flows including replenishment reminders, cross-sell/upsell sequences, and engagement campaigns Continuously test and refine messaging, offers, cadence, and creative to maximize engagement and conversion

Basic Qualifications:

5+ years of CRM, lifecycle, or retention marketing experience, with at least 3 years focused on retention

• Proven success designing and scaling automated lifecycle programs that drive measurable growth.
• Strong analytical skills — comfortable with data, segmentation, and testing methodologies.
• Hands-on experience with A/B testing, triggered automation, and dynamic personalization.
• Excellent project management and cross-functional collaboration skills.
• Experience in DTC ecommerce, subscription, or performance-driven consumer brand preferred.
• Salary Range: $110,000-160,000