Senior Marketing Manager - Subscription marketing

Infopro Digital is seeking a Senior Marketing Manager to lead subscriptions marketing for our flagship financial market brands: Risk.net, WatersTechnology, and FX Markets. Based in our Hong Kong office, this role is essential for developing and implementing strategies to retain and expand our subscriptions revenue and portfolio in the Apac region, while actively engaging subscribers to maximise the value of their subscriptions. Infopro Digital is a B2B group specialising in information and technology. With a presence in 20 countries, the group has 4,000 employees of 79 nationalities. About the role

As Senior Marketing Manager, you will:

• Act as the subscriptions marketing lead for Risk.net, WatersTechnology and FX Markets.

Work alongside the Head of Marketing, Asia-Pacific to design and deliver strategies that:

• Retain and grow subscriptions revenue.
• Engage subscribers to ensure maximum value from their subscription.
• Generate new, high qualify business leads for our sales teams.
• Manage a marketing specialist based in Hong Kong
• Collaborate with brand leadership to review and refine strategy, driving engagement, retention, and acquisition.
• Use best-in-class marketing technology including HubSpot, Salesforce, Google Analytics, and Piano.
• Deliver high-quality lead generation, campaign execution, website optimisation, and subscriber onboarding journeys.
• Provide regular reporting to senior management and board level.
• Key tasks and responsibilities
• Strategy & Execution

Execute and track all marketing activities across digital and offline channels. Review and optimise website content and subscriber journeys to improve conversion. Design and monitor automated workflows (HubSpot) to support acquisition, retention, and engagement. Create digital templates and collateral to support subscription sales. Research, Tracking & Reporting Build and manage data acquisition strategies, including list research, cleaning, and gap analysis. Develop deep product knowledge to improve campaign targeting and positioning. Monitor subscriber usage by market segment using analytics tools; share insights with sales and leadership teams. Conduct qualitative and quantitative market research, including direct customer calls. Analyse competitor offerings and feed into product development and positioning. Report monthly on subscriptions performance at board level. Collaboration & Corporate Contribution Work closely with sales, customer services, and other marketing teams to ensure alignment. Collaborate with global marketing peers to share best practices and drive innovation. Explore opportunities to increase efficiencies through AI and other emerging technologies. Contribute to wider business projects as required. Minimum 5 years’ experience in B2B subscriptions marketing. Strong command of English and proven copywriting ability. Experience managing and mentoring a marketing team. Advanced knowledge of HubSpot and CRM systems. Analytical, with experience using Power BI, Excel, and Google Analytics. Strong interpersonal and communication skills, with the ability to build relationships internally and externally. Highly organised, problem-solving, and commercially driven.

In addition to a competitive salary, we offer the following benefits:

20 days annual leave Medical and dental Insurance Training & Development Performance Bonus Maternity leave Paternity leave Compassionate leave Employee Referral Scheme Equal Opportunities

We provide equal opportunities to employees and job applicants and do not discriminate either directly or indirectly, because of any protected characteristic or any other characteristic or activity protected by law.

To fully comply with all laws prohibiting discrimination in all phases of employment, we monitor all job applications anonymously and confidentially for statistical purposes only.

Infopro Digital Earns 2024 Great Place To Work Certification™

Infopro Digital Asia is proud to be Certified™ by Great Place To Work® in 2024 year.

The prestigious award is based entirely on what current employees say about their experience working at COMPANY.

Great Place To Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation.

"Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience," says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work. She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. "By successfully earning this recognition, it is evident that Infopro Digital stands out as one of the top companies to work for, providing a great workplace environment for its employees." #INDPREM