Social Expert - Remote - Octopus (Immediate Hire)

About Octopus by RTG Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities. We are currently hiring a Social Expert for a digital insurance company in KSA on a remote, 1-year contract (subject to extension), offering an exciting opportunity to lead high-impact performance marketing campaigns within a dynamic and data-driven environment. Main Responsibilities Plan, execute, and optimize paid social campaigns across Meta, TikTok, Snapchat, and LinkedIn. Develop and test ad creatives, copy variations, and audience combinations for all funnel stages (Top, Middle, Lower). Implement pixel and conversion API tracking using GTM or platform-specific integrations. Collaborate with the creative team to provide campaign briefs, feedback, and performance insights. Continuously optimize budget allocation across platforms to meet ROAS, CAC, and volume targets. Manage and analyze retargeting, lookalike, and interest-based audiences to improve conversion efficiency. Monitor frequency, engagement rate, and creative fatigue, ensuring timely refreshes of visual assets. Prepare weekly performance dashboards, reporting actionable insights and recommendations. Stay updated with platform algorithm changes, ad formats, and best practices for paid social performance.

Education:

• Bachelor’s degree in Marketing, Communications, or a related field (required).
• Meta Certified Media Buying Professional or equivalent certification (preferred).

Experience & Knowledge:

1–3 years of hands-on experience managing paid social campaigns across Meta, TikTok, Snapchat, and LinkedIn.

• Proficiency in Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, and LinkedIn Campaign Manager.
• Understanding of pixel setup, event matching, AEM configurations, and conversion tracking.
• Experience in UGC and influencer performance tracking.
• Familiarity with offline conversion uploads or CRM integrations.
• Strong analytical mindset with the ability to interpret campaign data and optimize for performance.
• Excellent communication, collaboration, and creative briefing skills.
• Ability to work independently in a remote setup and manage multiple campaigns simultaneously.
• Remote opportunity within a collaborative and growth-focused environment.
• Competitive compensation

Social and medical insurance