Social Media Content Creator

Alabaster is one of the most exciting and fast-growing companies in faith-based publishing today. Founded in Los Angeles, we create beautiful and compelling Christian products — integrating thoughtful design, theological depth, and cultural relevance to help people engage with faith in meaningful ways. As Social Media Content Creator, you'll be responsible for creating engaging, high-performing content that captures both the lifestyle and products of Alabaster. You'll film behind-the-scenes moments in the office, create day-in-the-life content, showcase our products in use, and make short-form videos that both inspire and sell — whether it's for organic engagement, TikTok Shop, or paid ads. This is a fast-moving, highly creative role for someone who’s equal parts creator, storyteller, and strategist. Key Responsibilities Serve as a visible, on-camera presence across Alabaster’s TikTok and Instagram

Film and produce short-form content (Reels/TikToks) focused on:

Day in the life at Alabaster Behind the scenes with our team Lifestyle content featuring our books Product-focused videos that educate, entertain, and sell Create content that drives engagement and performance — optimized for use in TikTok Shop, Meta ads, and other growth channels Brainstorm and execute creative concepts tied to seasonal campaigns, launches, or current trends Write short-form scripts and captions with strong hooks, clear value, and product messaging Analyze content performance to improve future videos — using data to guide creative decisions Collaborate with our branding, performance, and affiliate teams to create cohesive campaigns and briefs Strong on-camera presence: You’re confident, warm, and natural — and people genuinely enjoy watching you Skilled content producer: You can shoot, edit, and post engaging short-form content end-to-end, using just an iPhone and your instincts Product + lifestyle storyteller: You know how to position a product organically while making it feel personal, aspirational, and relevant Experienced Creator: You understand how to create content that converts — not just for likes, but for sales Trend-aware + culture-savvy: You’re plugged into TikTok/IG trends and understand what makes people stop scrolling Collaborative teammate: You love brainstorming ideas, sharing what’s working, and bringing others into your creative process Portfolio of TikToks/Reels you’ve made — especially product/lifestyle content Basic understanding of TikTok Shop, affiliate content, and paid creative strategy Comfortable with data — you can use engagement and conversion metrics to improve your next piece Bonus if you’ve worked in e-commerce, publishing, or Christian content before The expected salary range for this position is $75,000 to $85,000 per year, depending on experience Exceptional health coverage (medical, dental, vision) with 99% of premiums covered by us A 401(k) plan with a 3% salary contribution from us, enroll after six months Generous paid time off (PTO) and paid holidays Enjoy various stipends for work and wellness, and a generous 85% discount on company products A collaborative, mission-driven, and growth-oriented work environment Opportunity to directly impact the financial strategy of a rapidly growing e-commerce company