Social Media Coordinator

Contract-to-Full-Time Role Summary: Social Media & Community CoordinatorRole Overview Waking Up is seeking a Social Media & Community Coordinator (initially contract, with intent to hire full-time) to support and grow our social presence across existing and emerging platforms. You’ll help bring our brand to life online — turning Waking Up’s ideas, teachings, and partnerships into accessible, engaging, and thoughtful moments across social media. You’ll be deeply embedded in our community: posting, responding, monitoring trends, and helping our brand show up with both depth and agility. This is a hands-on role ideal for someone who loves social platforms, understands online culture, and can embody a mindful, intelligent tone of voice. You’ll be both executor and observer — posting, engaging, learning from the data, and sharing insights to help the team refine what we create. Purpose of the Role Social is where the Waking Up brand lives in public — and this role ensures we’re present, responsive, and engaging.

You’ll:

• Post and engage on behalf of the brand with empathy, precision, and consistency.
• Translate creative direction and app content into platform-native storytelling.
• Bring our community to life by fostering conversation, reflection, and curiosity.
• Support brand campaigns and partnerships by amplifying them across social.
• Keep a pulse on trends and opportunities that align with our mission and voice.
• Key Responsibilities:Platform Execution
• Publish and schedule approved content across Instagram, YouTube, TikTok, and LinkedIn using provided assets and copy guidelines.
• Ensure every post aligns with Waking Up’s tone, design, and brand guidelines.
• Monitor comments, messages, and mentions daily, engaging thoughtfully with followers and creators.
• Identify and flag community moments, trends, or relevant conversations that align with our brand values.

Social Community Engagement Respond to user questions and reflections in a way that deepens trust and curiosity. Proactively comment and engage on relevant creator and partner content to grow visibility. Help foster a sense of belonging and dialogue around mindfulness, wisdom, and practice. Support community activations (e.g., reposts, Q&As, live sessions) as directed by the creative team. Content Support Assist in drafting captions, selecting clips, and preparing posts based on direction from the creative and brand teams. Organize and maintain our social content library and posting calendar. Support in sourcing and curating UGC or creator-style content to bring authenticity to our feed. Reporting & Insights Track weekly engagement metrics (saves, shares, reach, follower growth) and flag what’s resonating. Surface community feedback, recurring themes, and opportunities for deeper connection. Success Looks Like Consistent, high-quality presence across all active platforms Thoughtful, brand-aligned engagement with followers and creators Noticeable increase in meaningful interactions and positive sentiment Greater visibility for partnerships, content launches, and campaigns Clear feedback loop between community insights and creative strategy Ideal Experience 3–5 years in social media coordination and community management (ideally within a purpose-driven, wellness, or educational brand) Deep familiarity with social platforms and trends — especially Instagram, TikTok, and YouTube Shorts Strong writing skills and ability to adapt tone to a mindful, intelligent brand voice Organized, dependable, and responsive communicator Curious, emotionally intelligent, and aligned with the Waking Up ethos