Social Media Manager

SOCIAL MEDIA MANAGER Location: Remote Team: Marketing Reports To: CMO We’re looking for a Social Media Manager who knows culture, breathes social, and can keep Lucky loud, clever, and relentlessly consistent across every platform. This is part strategist, part creator, part community-builder — someone who can turn ideas into content and content into conversation. What You’ll Do Run Lucky Energy’s day-to-day social presence across Instagram, TikTok, YouTube, Facebook, and emerging platforms.

Concept daily/weekly content that’s on-brand, high-energy, and culturally aware.

Manage community engagement: comments, DMs, replies, surprise-and-delight moments.

Partner with creative on asset development and rapid-fire content production.

Collaborate with partnerships to source creators, coordinate posts, track deliverables, and ensure brand consistency.

Stay ahead of trends, memes, and formats — and know which ones we should actually jump on.

Build simple, clean reporting dashboards to track growth, engagement, and content performance.

Maintain a content calendar and keep cross-functional teams aligned.

Ensure our voice stays sharp, witty, and unmistakably Lucky.

Who You Are 3–6+ years running social media for a consumer brand, agency, or creator.

A mix of creative brain + operational backbone- you can think it and ship it.

Strong copywriter with instincts for what plays in the feed.

Knows how to analyze social data without drowning in it.

Comfortable in a fast-moving, “ideas today, posts tomorrow” environment.

Understands influencer ecosystems and how to manage them.

Lives on social in an actually healthy way (if that’s still possible).