Social Media Marketing Executive (B2B & Meta Ads)

This is a remote position. Schedule: Flexible during client business hours | Sydney, AU time

Role Overview:

We are looking for a strategic and results-driven Social Media Marketing Executive to join our dynamic marketing team. Your primary mission will be to amplify our brand's digital presence and generate a consistent pipeline of high-quality business loan leads through innovative social media strategies. This role is perfect for a hands-on marketer who thrives on data, creativity, and driving measurable business growth in the B2B financial space.

Key Responsibilities:

Social Media Strategy & Campaign Management

• Develop, execute, and optimize multi-channel social media strategies with a strong focus on paid advertising (Meta Ads) and organic growth.
• Create and manage a dynamic content calendar that aligns with our product launches, market trends, and key business objectives in the commercial lending sector.
• Oversee day-to-day community management, fostering meaningful engagement and building a trusted online reputation.
• Lead Generation & Performance Marketing
• Design and manage end-to-end social media campaigns specifically engineered to attract, engage, and convert Small and Medium-sized Enterprise (SME) owners.
• Collaborate closely with the sales team to define lead qualification criteria and ensure a seamless handoff of marketing-generated leads.
• Continuously optimize campaigns to improve lead volume, quality, and cost-per-acquisition (CPA).
• CRM Integration & Data Analysis
• Manage our CRM system to ensure all leads are accurately tracked, segmented, and nurtured through automated workflows.

Integrate social media efforts with our email marketing and sales processes to create a unified customer journey. Analyze campaign data and customer insights to refine audience targeting, ad copy, and overall strategy for maximum conversion. Creative Development & Brand Stewardship Conceptualize and produce high-impact, compliant marketing assets—including static ads, short-form videos, infographics, and case studies—that resonate with a business audience. Uphold and evolve our brand's tone of voice, ensuring all communication is professional, clear, and builds confidence in our services. Reporting, Testing & Optimization Prepare and present detailed performance reports on key metrics such as campaign ROI, lead conversion rates, engagement, and website traffic. Proactively conduct A/B tests on ad creative, landing pages, and audience segments to identify opportunities for improvement and enhance cost efficiency.

Requirements Proven experience as a Social Media Manager or similar role, with a portfolio demonstrating success in B2B lead generation, preferably in financial services, fintech, or a related industry. Mandatory hands-on expertise in managing Meta Business Suite, including Facebook and Instagram Ads. Strong proficiency with CRM software (e.g., Salesforce, HubSpot) for lead management and tracking. Solid experience with digital marketing tools for analytics, scheduling, and design (e.g., Google Analytics, Canva, Asana). Excellent copywriting and visual storytelling skills, with the ability to translate complex financial products into compelling, easy-to-understand content. Data-driven mindset with strong analytical skills to interpret campaign results and make informed decisions. Exceptional communication and collaboration skills.

Preferred Qualifications:

• Experience with LinkedIn Advertising is a significant plus.
• Knowledge of the SME lending landscape or business finance.
• Experience with video editing and creating performance-driven video content.
• Independent Contractor Perks
• HMO Coverage for eligible locations
• Permanent work from home

Immediate hiring

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