Sr. Director, Integrated Marketing, Solar

Hello Sunshine is on a mission to change the narrative for women. Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story we create, celebrate and discover. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward. This role is part of Solar, a story-led agency built on Hello Sunshine’s expertise in premium storytelling, experiences, community, and an unparalleled understanding of women. Solar creates audience-first brand partnerships across platforms and mediums. Our stories uniquely empower brands to tell stories that drive impact, create culture, and deeply connect with women across our brands - Hello Sunshine, Reese’s Book Club, and Sunnie. The Sr. Director, Integrated Marketing will serve as both an independent contributor and the team lead, with three direct reports on the IM team. This role is responsible for the pre-sale process: from briefing and strategy development to concepting and pricing to deck building and presentations. You’ll collaborate across internal teams including Sales, Creative, Production, Experiential, Talent, Editorial/Social, and Sales Planning in order to develop and deliver cross-platform ideas and campaigns that deliver for our brand partners and our audience. The ideal candidate is a strong storyteller, creative thinker, and operator who is able to collaborate across teams while also being autonomous and solutions-oriented. Direct experience building creative and innovative brand partnerships, visual-forward pitch decks, and an understanding of the digital and experiential media landscape is a must. Along with proactive and reactive partnerships this role is also responsible for Solar’s go-to-market materials, creating and maintaining sales materials that tell our story and clearly communicate how brands can partner with us. This role reports directly to the VP, Integrated Marketing & Activation.

RESPONSIBILITIES:

• Partner with Sales and collaborate across internal teams to concept and deliver proactive and inbound proposals with unique and ownable ideas that deliver impact for our clients and audience.
• Manage the workload of the team and individual projects, assign new projects and establish timelines to meet external deadlines and account for internal processes and approvals.

Develop and build go-to-market strategies and branded content packages across each brand (including Hello Sunshine, Shine Away, Reese’s Book Club, Sunnie and our podcast slate), establishing quarterly opportunities and yearly tentpoles that maximize revenue and brand growth.

• Price and package opportunities in pre-sale for inbound briefs, proactive pitches, and maintain the branded content/package rate card, updating quarterly to align with sales and brand priorities.
• Work with the Creative/Design team to establish deck templates and design tools that simply and beautifully convey our ideas. Maintain a database of templates and audit quarterly.
• Establish, implement, and maintain processes that simplify day-to-day team operations and cross-team collaboration. Understanding of project management & AI tools is important.
• Attend client meetings both in-person and virtually.
• Maintain the voice of Hello Sunshine and our brands in all written materials and presentations.

10+ years experience working in branded content/integrated marketing for a digital publisher, media company, agency, or similar company. Must have experience creating packages and process for client partnerships across different mediums and content formats. 5+ years experience managing a team Strong storytelling, social, experiential, talent, and creative strategy experience a must. Excellent writing and presentation skills – both in structure and content, you must be able to clearly articulate ideas in concise and impactful ways. Ability to turn Sales and Client asks, direct KPIs, and creative briefs into actionable strategies that deliver on creative and revenue goals. A passion for storytelling that centers women, a familiarity with the Hello Sunshine brand ecosystem, and a deep understanding of the people and trends that drive culture. Stellar interpersonal communication and collaboration skills with the ability to thrive in a startup environment - effectively navigating ambiguity and complexities. Serve as the CEO of your own team - bringing solutions to leadership, managing up and across while being able to foster independence in your direct reports. A creative thinker with operational rigor. The salary range for this role is $150,000-$170,000 Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays) Family Leave (Maternity, Paternity) Short Term & Long Term Disability