Vice President of Revenue

Job Title: Director of Revenue Location: Fully Remote from Any US-Based Location Reports To: Chief Executive Officer

About Us:

• At Local Crafts, we’re here to help you love what you make.

We’re a team of passionate makers who value the hands-on process and the beauty of handmade things. Crafting connects us—to ourselves, to others, and to the world. It’s our way to unwind, create, give, and sometimes, get a little wild. It’s a mindful practice that pulls us away from screens and into creativity, conversation, and yes, even a bit of math. With a team of employees across the U.S., we design and make most of what we sell—from knitting needles and yarns to printed fabric and thread—always with care and craft at the center. Every item is tested and loved by our team, and it is this collaboration that drives us to do better every day. We’re home to a passionate community of knitters, crocheters, quilters and sewists who come to us for the highest-quality yarns, thoughtfully designed tools, and the inspiration to bring vision to life. With a product line found nowhere else, we’re building more than a store—we’re building a movement. Now we’re seeking a Vice President of Revenue to help us grow that movement and lead the charge on turning creativity into business growth.

Role Overview:

The VP of Revenue will be the architect of our growth engine, responsible for bringing more makers into our community, deepening their connection with us, and driving sustainable, profitable revenue. You’ll oversee our paid media, CRM/email, site merchandising, and affiliate/ambassador programs, working across teams to make sure every stitch of our business is designed for growth.

What You’ll Do:

Growth Strategy & Execution

• Set and lead a bold revenue growth strategy that connects our products with more makers every day.
• Own the direct-to-consumer P&L, balancing short-term wins with long-term brand health.
• Shape the future of our digital ecosystem—from paid advertising to site experience to ambassador partnerships.
• Partner closely with product, creative, and operations to turn ideas into measurable growth.
• Serve as a key member of the leadership team who will help shape the future trajectory of the business
• Performance Marketing & Analytics
• Lead paid media across Meta, Google, and new platforms, always optimizing for return.
• Track performance against key revenue KPIs, and adjust strategy with agility.
• Run smart experiments (A/B tests, cohort studies, attribution models) to sharpen acquisition and retention.

Champion data as a storytelling tool, helping the team connect numbers to real customer behaviors. Site Merchandising & CRM Guide our site merchandising to move inspired customers to, convert, and grow average order value. Build customer journeys that feel personal from the first welcome email to loyalty rewards. Harness CRM and lifecycle marketing (email, SMS, loyalty) to keep customers engaged and coming back. Ambassadors, Affiliates & Community Expand our ambassador program into a vibrant, revenue-driving community of makers. Strengthen influencer and affiliate partnerships with an eye toward both reach and ROI. Empower partners to tell authentic stories that bring new crafters into the fold. Leadership & Team Lead and mentor a talented team across growth, CRM, merchandising, and partnerships. Build a culture that celebrates creativity, experimentation, and continuous improvement. Collaborate widely—our best ideas often come from cross-pollination with product and creative peers. Building Our Community We believe crafting is for everyone, and so is working here. Creativity thrives when different voices, perspectives, and experiences come together. We welcome team members of all races, ethnicities, ages, religions, identities, orientations, abilities, and backgrounds. If you’re excited about this role but don’t meet every single requirement, we encourage you to apply anyway. We know the best teams are built by people who bring curiosity, a willingness to learn, and a love for what they do.

What You Bring:

10+ years of leadership experience in eCommerce growth, performance marketing, or digital revenue roles.

• A proven track record scaling DTC brands and driving profitable growth.
• Deep knowledge of paid acquisition, CRM/lifecycle marketing, site optimization, and community partnerships.
• Strong financial acumen, comfortable managing budgets and owning revenue KPIs.
• An analytical mindset balanced with creative instincts.
• A genuine? sense of curiosity and openness to learning new things
• A passion for building teams, empowering people, and leading through collaboration.
• Bonus points if you love yarn, crafts, or the maker movement—but curiosity and respect for our community is the most important
• Salary Range: The starting pay range for this exempt/salary position $150,000 - $180,000 per year plus bonus plan.

Benefits

We offer a generous benefits package, including:

Multiple medical, dental and vision plan options after 30 days (with company contributions to the premium costs) Healthcare Savings and Flexible Spending Accounts Company-paid Life, Short and Long-Term Disability, and worldwide travel assistance benefits Voluntary life and income replacement plans 401(k) Retirement Savings Plan with Employer Match Generous paid time off and holiday pay policies

• Employee discounts at all Local Crafts companies!