VP Sales

Dealfront is a go-to-market and signal orchestration platform for B2B mid-market companies. We give businesses the clarity to focus their efforts where they’ll count most - on the accounts that fit their ideal customer profile, show real buying intent, and are actively engaging. No more cold outreach and no more bloated target lists. Just better deals, faster. Our platform brings together powerful data, real-time insights, and intelligent prioritisation to help our customers identify, engage, and convert the right accounts, at the right time. Built for teams that value speed, precision, and simplicity, Dealfront turns complexity into action. Join us and be a part of our journey to transform the way businesses win more deals! About The Role Dealfront is seeking a highly accomplished Vice President of Sales to lead our new business, partnership, and subsidiary expansion sales motions across Europe and North America. This role reports directly to the CEO and is a pivotal hire, tasked with building a capital-efficient, AI-first revenue engine that delivers predictable, compounding ARR growth. This is a role for a proven B2B SaaS sales operator who takes full ownership of the pipeline, builds trusted partnerships across teams, and thrives in a business that is evolving rapidly towards AI-first, efficiency-driven growth. We are looking for a hands-on, data-driven sales leader who combines operational excellence with coaching ability, deeply understands modern B2B SaaS unit economics, and knows what “good” looks like in every stage of the funnel. You will oversee a distributed, multicultural team of sales and partnership leaders and play a central role in shaping how Dealfront scales efficiently and executes with discipline.

The ideal candidate brings three core strengths:

Establishes and Drives Operational Excellence. Understands what “good” looks like, sets those expectations clearly across the organisation, and reinforces them through consistent leadership and accountability at both the individual and management level. You leverage AI and predictive analytics to drive precision in forecasting, prioritise efforts, and embed predictability and capital efficiency into every sales process. Complete Ownership of Pipeline Creation & Progression. Takes full accountability for pipeline generation across all sources: inbound execution, signal-driven outbound, self-sourced and nurture programs, and partnership-driven motions. Ensures healthy coverage, velocity, conversion rates and robust retention. Motivating Yet Resolute Leadership. Inspires and challenges a diverse, multicultural team through clarity, humility, and decisiveness; commands respect while remaining collaborative, down-to-earth, and genuinely human, driving a high performance culture of accountability and continuous improvement.

Key Responsibilities:

• Full P&L/ARR Ownership: Own the full sales performance cycle: lead new business, partnerships, and expansion ARR targets across monthly, quarterly, and annual periods.
• SaaS Unit Economics: Drive operational excellence by defining clear expectations, behaviours, and processes to improve forecast accuracy, conversion rates, and sales velocity.

Pipeline & GTM Alignment: Oversee inbound conversion, signal-driven outbound, and self-sourced pipeline generation; ensure collaboration and alignment with Marketing on demand capture and qualification. Strategic AI Integration: Champion productivity and automation through the strategic implementation of AI tools, fundamentally reducing manual work and improving precision in outreach, forecasting, and prioritisation.

• Sales Process & Systems Design: Work closely with operations to refine tools, reporting, and analytics to support efficient decision-making and scaling.
• Sales enablement and development: partner with Enablement to strengthen sales acumen, improve execution consistency, and upskill talent across all sales roles.
• Compensation & Incentives: Design and iterate on compensation structures that balance performance, motivation, and business sustainability.
• Cross-Functional Collaboration: Work hand-in-hand with Product, Marketing, and Customer Success to align go-to-market motions and strengthen our value narrative in the market.
• Leadership & Culture: Inspire a diverse, multinational sales team across Germany, Finland, Sweden, the Netherlands, Spain, and the US; lead with clarity, respect, and accountability.
• Fluency in German (C2) and English (written and spoken) required

Deep knowledge of the German / DACH market, including cultural and commercial fluency (it’s a critical market for Dealfront) Ideally based in Germany; travel across Europe occasionally expected 10+ years of B2B sales experience, including at least 3–5 years in sales leadership within high-growth B2B SaaS environments managing a team of at least 15 including managers and ICs Must have been accountable for a team quota of at least €5m ARR per year (preferably higher) Proven track record of delivering consistent ARR growth and managing teams with measurable success Highly data-driven with expertise in pipeline metrics, forecasting, and conversion analytics → command of “Winning by Design” revenue architecture is a bonus. Experience working with or selling into mid-market B2B segments; familiarity with go-to-market technology is a plus. Demonstrated ability to embed AI-driven tools and automation into sales processes to improve efficiency, precision, and decision-making across the go-to-market organisation. Demonstrated ability to lead and inspire distributed teams across multiple geographies. Strong collaboration skills and comfort operating cross-functionally in a remote-first, high-growth environment. Strategic thinker with a hands-on execution mindset—comfortable both in exec discussions and in the trenches. Passionate about building scalable systems, processes, and culture – not just adding headcount to drive growth. University degree preferred, but not required. The chance to work with a very knowledgeable, high-achieving and fun team. An international, diverse, dynamic and committed work environment. The opportunity to work remotely, with a flexible work schedule. Mental Health support with Auntie. Annual company retreats in sunny locations and team off-sites :)