Lifecycle Marketing Manager

DO YOU WANT TO IMPACT THE HARDEST WORKING PEOPLE IN THE WORLD?

Then Jobber might be the place for you! We’re looking for a Lifecycle Marketing Manager to be part of our Marketing department.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want! 

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers.

The team:

When it comes to telling the world about Jobber and moving new people through a funnel, Marketing is your department. They handle everything from spreading awareness, to answering “What’s Jobber?,” to getting new customers in the door, to turning those customers into Jobber advocates!

Lifecycle marketing is responsible for creating and advocating for best-in-class experiences that deliver the right message, to the right people, at the right time. We leverage automation and data to build highly personalized end-to-end experiences our customers want, need, and like.

The role: 

Reporting to the Director, Lifecycle Marketing, the Lifecycle Marketing Manager will be responsible for orchestrating our ideal customer experience. You will own and drive strategies for how we acquire, activate, retain, and expand users on all platforms. You will be accountable for enhancing our subscription expansion efforts and creating experiences that are mutually beneficial to both customers and Jobber, ultimately ensuring we’re effectively capturing revenue.

You will partner cross-functionally to optimize our customer journey, including all associated customer communications. In addition, you will run experiments to explore and validate new strategies for how we can effectively move our customers through the funnel. You will represent Lifecycle Marketing across the organization and be a steward for your area of focus across the business. 

Through your work with our Business Operations, Marketing, Sales, Success, Product, and Growth teams, you'll create great user experiences at scale and conduct experiments to discover what works.

The Lifecycle Marketing Manager,  will:

• Develop and own the Lifecycle Subscription Expansion Strategy, balancing the short and long term needs of the business and our customers 
• Own key business metrics in the subscription expansion portfolio
• Possess an in-depth understanding of SaaS expansion levers in-and-out of product; apply expertise to steer collective efforts that boost expansion revenue
• Identify and prioritize opportunities that effectively guide customers through their journey; leveraging customer behavior, business dynamics, and market trends, you will advocate for the 'what' and 'why' of our strategic decisions
• Devise and spearhead hyper-personalized, multi-channel programs and experiments that deliver effective communications to the right customer at the right time
• Utilize data and insights to uncover opportunities for new campaigns or always-on programs, target segments, and avenues for improved personalization 
• Collaborate with diverse stakeholders from Growth, Marketing, Business Operations, Business Analytics, Sales, and Customer Success to formulate and execute shared objectives
• Help elevate the Lifecycle practice at Jobber and create an inclusive and supportive team culture

To be successful, you should have:

• Experience in Lifecycle Marketing experience, ideally in SaaS
• Be skilled in email marketing (tracking, testing, optimizing) and familiar with in-product channels like push, chat, or pop-ups
• Show accountability and ownership, delivering on key KPIs
• Be passionate about understanding customer behavior and turning insights into business impact
• Thrive in ambiguous, fast-changing environments and adapt quickly
• Have a results-driven track record, taking initiatives from idea to execution
• Use data and analytics to guide decisions and measure success
• Excel at collaboration and influence across teams
• Be highly motivated to continually push for better, newer, and more innovative ways to do things—all while staying humble

Compensation:

At Jobber, we believe that compensation should be transparent, fair, and reflective of your experience and growth. This role has a minimum annual salary of $98,300 a midpoint of $115,700 and a maximum salary of $133,100, designed to show the progression from learning the ropes to truly excelling.

We design our compensation to reflect each new hire’s skills, experience against the complexity of the role, ensuring a fair and competitive salary. Our range is intentionally broad to support growth and long-term impact, with fully established hires typically starting around the midpoint. The higher end of the range is reserved for those who have demonstrated deep expertise and lasting contributions, while offers below the midpoint reflect strong potential with room to develop. This approach ensures that compensation aligns with both an individual’s current capabilities and their opportunity for future growth.

Base salary is just one part of a total compensation package that will include equity rewards, annual stipends for health and wellness, retirement savings matching, and an extended health package with fully paid premiums for body and mind. Your professional growth matters to us too! You’ll have access to a dedicated talent development program that includes career coaching and opportunities for career development.

We believe in transparency and open conversations about compensation. If you have any questions about our approach, we’re happy to discuss them throughout the hiring process!