Performance Media Manager

Position: Performance Media Manager

Location: Remote OK (Required to work hybrid if living within 31 miles of Tustin, CA or Austin, TX)

Must work PST, CST or MT time zones

Comp: Up to $85k DOE

Position Summary

We are looking for a talented Performance Media Manager who has a passion for all things digital with respect to the mortgage industry. The Performance Media Manager should encompass a knack for attention to detail, strong leadership skills, and solid communication and organization skills. This role necessitates profound expertise in the mortgage industry and the real estate sector. A comprehensive understanding of the mortgage market is imperative for success in this role, coupled with strategic insights into marketing initiatives aimed at enhancing overall performance.

We are seeking a skilled Performance Media Manager with demonstrated proficient in strategizing, launching, optimizing, overseeing, and scaling search-based campaigns and platforms.  The role demands in-depth expertise in performance marketing across the entire customer journey, encompassing both top-of-funnel and bottom-of-funnel initiatives.  Candidates should possess strong analytics acumen and project management capabilities to ideate and execute innovative digital strategies.  Essential qualifications include a proven track record of implementing and managing effective digital programs within dynamic and high-paced settings.

The Performance Media Manager’s main role is to execute the full cycle of digital marketing projects from digital "builds" through full-cycle online marketing programs. A strong understanding of digital project management (including information architecture, functional and technical specification requirements for websites, mobile applications, display ads, video ads, landing pages and email marketing) is essential.

• Play an integral role in planning and execution of performance campaigns spanning across digital channels.
• Collaborate with design team on writing and implementing advertising copy for display/search ads, landing pages, video, and positioning to ensure brand standards and accuracy.
• Effectively oversee affiliate platforms and cultivate relationships with affiliate partners to facilitate positive campaign performance.
• Utilize strategic management techniques to inhibit obstacles and promote a collaborative environment that enhances the overall success of affiliate partners, lead partners or campaigns.
• Develop innovative campaign strategies and concepts aligned with the prevailing trends and dynamics in the mortgage industry.
• Proactively identify and secure new affiliate partners or lead generation partners through targeted acquisition strategies.
• Leverage insights into current market conditions, including trending interest rates, to formulate compelling approaches that capture the target audience's attention and drive engagement.
• Collaborate with internal and external teams to produce, monitor, and optimize multiple digital campaigns.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Assist with weekly/monthly forecasting updates and budget flow management, including measuring and reporting performance of all digital marketing campaigns, assessing against goals (ROI and KPIs)
• Instrument conversion points and optimize user funnels.
• Ability to create materials and communications that are compliant, meeting all industry related requirements/regulations.
• Identify trends and insights and optimize spend and performance based on the insights.
• Provide thought leadership and perspective for adoption of emerging technologies.
• Forge collaborative partnerships with agencies and various vendor collaborators to foster both short-term and long-term growth of campaigns.
• Experience managing digital agencies holding them accountable for insightful reporting and actionable optimization recommendations.
• Continuously stay abreast of digital trends and technology.
• Make recommendations for new opportunities or enhancements to existing systems.

• Strong search advertising background with platform experience (Google, Microsoft, etc)
• Demonstrable experience leading and managing display advertising, search advertising, programmatic advertising, contextual advertising, SEO/SEM, lead generation email campaigns, lead generation platforms, marketing database, social media campaigns and more with respect to performance.
• Proficient background in the mortgage industry and real estate sector, marked by substantial hands-on experience.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools and the media buying space (DSPs, DMPs, SSPs).
• Strong communication, writing and editing skills.
• Experience in setting up with CRO platforms (Optimizely, Google experiment, VWO).
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in online marketing and measurement.

Desired Education/Experience

• Bachelor's Degree or Master's Degree in marketing or a related field.
• Minimum 5 years' experience in digital marketing, performance marketing, affiliate marketing, lead generation, account management and data analysis.
• Experience in marketing financial services/mortgage is preferred.

Work Authorization

Must be able to verify identity and employment eligibility to work in the U.S.

Other Duties

This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. VISION: See in the normal visual range with or without correction. HEARING: Hear in the normal audio range with or without correction.

[EOE/M/F/D/V. Drug-free workplace.]

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