Senior Demand Generation Manager

We’re seeking a Senior Demand Generation Manager to lead our growth marketing team in designing and executing high-impact demand generation strategies. This is an exciting opportunity to influence the trajectory of one of Canada’s fastest-growing tech companies.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want! 

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers.

About the Role:

As we shift from purely capturing demand to skillfully creating it, we are taking on an exciting new challenge. Your mandate expands to a more holistic, strategic, and impactful charter: building a lead generation engine that consistently produces high-quality, cost-effective leads at earlier stages of the buyer journey for home service providers (SPs).

You will architect, test, and refine scalable strategies that attract and nurture SPs who are primarily unaware or problem-aware, as well as those resistant to “free trial” messaging but otherwise solution-aware. Your mission: master the art and science of demand creation, laying the foundation for a sustainable, low-CAC (Customer Acquisition Cost) pipeline that feeds our long-term growth.

The Senior Demand Generation Manager will:

• Strategic Vision & Leadership
• Champion and shape our approach to demand creation and early-stage lead generation for Jobber.
• Drive the evolution from channel-by-channel tactics toward a unified, company-wide playbook for effective, sustainable lead generation.
  
  
• Lead Generation Engine Development
• Build, test, and iterate lead generation programs targeting home service business owners at multiple stages of awareness (unaware, problem-aware, solution-aware but not activation-ready).
• Devise scalable methods for attracting, nurturing, and converting leads into sales-ready opportunities, outside of our current “free trial” acquisition funnel.
  
  
• Data-Informed Experimentation & Insights
• Rapidly prototype (“MVP”) new organic and low-cost acquisition tactics, including content syndication, lead magnets, webinars, nurture tracks, partnerships, and more.
• Rigorously analyze funnel metrics, providing actionable, data-driven recommendations for optimization and scale.
  
  
• Enablement & Horizontal Coordination
• Codify successful programs into best-practice toolkits and guides.
• Collaborate horizontally across the Demand Generation team, enabling channel owners to adopt, adapt, and expand on proven strategies up-funnel.
  
  
• Cross-functional Collaboration & Optimization
• Build strong partnerships with Lifecycle Marketing, Sales, Revenue Operations, Web Strategy, Creative Studio, and Community teams to collaboratively optimize the entire lead journey from end-to-end.

• Business Impact and Company Growth
• Directly support Jobber’s objectives to reduce reliance on paid marketing, increase pipeline efficiency, and expand organic growth channels.
• Proactively advocate for the customer and the business, identifying new opportunities based on evolving market needs.

To be successful, you should have:

• Strong expertise in lead generation principles across digital marketing channels and tactics, including SEO/SEM, email marketing, social media, and content marketing.
• Expertise in data analysis, optimizing conversion funnels, and leveraging tools such as Hubspot, Google Analytics, Salesforce, Tableau, or equivalent.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Entrepreneurial spirit, a proactive approach, and a passion for empowering small businesses.
• A strategic thinker who is comfortable advocating a vision, influencing peers, and working cross-functionally.
• Creative and customer-centric: able to ideate, test, and scale new approaches to reaching an audience across the awareness spectrum.
• Collaborative, proactive, and intrinsically motivated to drive meaningful, sustainable growth.

It would be really great (but not a deal-breaker) if you had:

• Familiarity with SaaS performance metrics and the dynamics of high-growth environments.
• An affinity for leveraging AI-led tools to enhance growth efficiency.

Impact & Career Path:

In this elevated role, your leadership will set the standard for Jobber’s lead generation playbook, empowering not just your own initiatives, but those of the full demand generation team. By distilling learnings and frameworks for others, you unlock lasting, company-wide success and growth.

Compensation:

At Jobber, we believe that compensation should be transparent, fair, and reflective of your experience and growth. This role has a minimum annual salary of $121,000, a midpoint of $142,200, and a maximum salary of $163,600, designed to show the progression from learning the ropes to truly excelling.

We design our compensation to reflect each new hire’s skills, experience against the complexity of the role, ensuring a fair and competitive salary. Our range is intentionally broad to support growth and long-term impact, with fully established hires typically starting around the midpoint. The higher end of the range is reserved for those who have demonstrated deep expertise and lasting contributions, while offers below the midpoint reflect strong potential with room to develop. This approach ensures that compensation aligns with both an individual’s current capabilities and their opportunity for future growth.

Base salary is just one part of a total compensation package that will include equity rewards, annual stipends for health and wellness, retirement savings matching, and an extended health package with fully paid premiums for body and mind. Your professional growth matters to us too! You’ll have access to a dedicated talent development program that includes career coaching and opportunities for career development.

We believe in transparency and open conversations about compensation. If you have any questions about our approach, we’re happy to discuss them throughout the hiring process!