Sr. Manager, Progression Marketing

Your Future. Secured. ISC2 is a force for good. As the world’s leading nonprofit member organization for cybersecurity professionals, our core values — Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook and LinkedIn. When you join ISC2, you’ll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization — an environment of authenticity, trust, empowerment and connectedness that empowers all of our successes. Learn more.

Reporting to the Director, B2B, Channel and Membership Marketing, the key area of responsibility for this role is to manage the progression of candidates from the handoff from Product Marketing, nurturing them through their journey to the first destination in their ISC2 journey through to ISC2 membership. Through mapping customer journeys and identifying key milestones and blockers to progression, this role will implement necessary organizational wide interventions to build the professionals’ confidence, allowing them to progress through their journey quicker and increasing professionals taking and passing exams and ultimately becoming members.

• Based on the needs of the business, the priority and immediate area of focus will be driving candidates through to becoming Certified members, with a particular focus on driving exams 
• Gather and develop the insights needed to identify audiences and create market segments, personas and go to market strategies
• In collaboration with global marketing leadership develop, direct, and execute multiple, simultaneous integrated global marketing strategies and campaigns for multiple customer touchpoints along the journey from purchase of training to certification
• Work closely with both product and membership marketing teams to ensure seamless journeys for our customers as they move through their ISC2 experiences
• Collaborate with the membership marketing team to incorporate relevant member benefit messaging to act as a pull to become a member
• Strong collaborator with internal stakeholders who understands product, service, experience value propositions and best positions them in a customized and personalized way to target audiences
• Works collaboratively across multiple departments including Creative, Media, Events, Communications, Strategy, Education and Professional Development
• Demonstrate personal and professional commitment to working collaboratively across the organization, to foster a spirit of creativity, and to striving for operational excellence in all areas of responsibility
• Formulates and adheres to budgets and goals while working with key stakeholders to implement marketing programs across all media including, but not limited to digital marketing, email marketing, social, PPC, third party and co-marketing agreements, print, mailers, etc.
• Analyzes market data to improve and monitor the performance of marketing activities and plans
• Completes analysis and recommends strategies
• Responsible for leading, coaching and all performance management aspects of team
• Demonstrates commitment to valuing diversity and contributing to an inclusive working and learning environment
• Motivate and lead a diverse, high-performing team, utilizing effective talent management practices to attract and retain team members
• Ensure high levels of employee engagement, operations performance excellence, commitment to continuous learning and appropriate succession planning
• Miscellaneous projects and duties as assigned

• Ability to demonstrate and support the 5 Company Core Values:  Integrity, Excellence, Unity, Accountability, Agility
• Ability to build an inclusive culture that encourages, supports and celebrates diversity; serve as a role model to promote DEI best practices
• Advanced knowledge and leadership in design, creative communication, advertising or marketing
• Strategic marketing planning capability
• Demonstrate personal and professional commitment to working collaboratively across the organization, to foster a spirit of creativity, and to striving for operational excellence in all areas of responsibility
• Creative judgement and innovative thinking including customer insight and campaign management
• Exceptional communication and influencing skills (verbal and written) and presentation skills
• Ability to confidently articulate information in a professional manner to individuals at all levels, and with both internal and external partners
• Effective organization, time and project management; ability to multi-task, work under pressure and meet multiple deadlines; all with limited supervision
• Experience working with different stakeholders and managing expectations
• Highly motivated individual with a can-do experience; resourceful and proactive

• This role will have 3 direct reports

• Marketing experience required in one or more of the following: information security, information technology, training and certification organizations or association membership
• Excellent PC skills including MS Office products (Word, Excel, Power Point, Outlook), internet and web applications/navigation
• Social media expertise using various platforms to include creating, influencing and increasing followings (LinkedIn, Twitter, FB, Instagram, AdWords, etc.)
• Salesforce CRM and Marketing Cloud knowledge a plus
• Demonstrated ability of marketing to a global audience
• Budgetary control experience

• Bachelor’s Degree in Marketing, Advertising, Communications or related field
• 8+ years related experience in marketing. Membership or Association marketing experience preferred

• Work normal business hours and extended hours, when necessary
• Remain in a stationary position, often standing or sitting for prolonged periods
• Regular use of office equipment such as a computer/laptop and monitor computer screens
• May occasionally, approximately 10% of the time, transport and/or lift up to 30 lbs. of equipment or packages, which may also involve squatting, bending, or kneeling
• 10-20% travel may be required

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.