Advertising Manager

About Us Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At Museum of Ice Cream, we invite you to believe in the magic of creativity, to remind you that inclusive spaces do exist, and to show you that childlike wonder is worth savoring. In our world, ice cream is the agent of change and the vehicle to ignite the creative spirit that lives in all of us. Fueled by the power of imagination, MOIC is a universe of possibilities with tons of room for you to explore. The Flavor Profile We are seeking an exceptionally proactive and performance-minded Advertising Manager to drive customer acquisition and revenue growth through hands-on campaign execution. This is a critical role for an individual who thrives on fast decision-making, direct campaign control, and a relentless focus on ROI. You will be responsible for end-to-end management of our paid channels, from developing initial strategy and Out-of-Home (OOH) plans to optimizing the final conversion path in collaboration with our UI/UX teams. If you prefer active campaign management over passively waiting for algorithms, this is the role for you.

Responsibilities:

Performance Campaign Management & Execution

• Own the execution and optimization of all paid digital campaigns across key platforms, including Google Ads (Search, Display, YouTube) and Meta (Facebook, Instagram).
• Maintain a deep, hands-on working knowledge of platform dashboards, campaign setup best practices, targeting, bidding, and budget allocation to ensure maximum efficiency.
• Emphasize active campaign management, making swift, data-driven decisions on budget shifts, creative rotations, and targeting adjustments without relying solely on algorithmic optimization.
• Creative Testing and Content Evaluation
• Design and implement rigorous creative testing methodologies (ad copy, images, video) across all platforms to continually improve click-through and conversion rates.
• Full-Funnel Optimization and Collaboration
• Partner closely with the UI/UX and Web Development teams to evaluate the entire purchase journey, ensuring a seamless and high-converting experience from initial ad click through to final conversion.
• Analyze landing page performance and provide data-backed recommendations for optimization, ensuring alignment between ad messaging and on-site experience.
• Strategy, Planning, and Agency Oversight

Develop comprehensive media strategies that integrate digital efforts with upper-funnel initiatives, including the development and management of Out-of-Home (OOH) media plans. Serve as the primary liaison for the external paid media agency, overseeing their execution, ensuring adherence to budget, and holding them accountable for performance targets and strategic direction. Manage and track large-scale paid media budgets, ensuring optimal spend across all channels to meet business goals. Marketing Performance Reporting Monitor and analyze the performance of marketing channels and campaigns, providing clear, regular reports on efficiency and impact against goals. Collaborate with sales and marketing teams to ensure data accuracy and clear reporting on marketing's contribution to pipeline and revenue. Must Haves 5+ years of direct, hands-on experience managing and optimizing paid media campaigns with significant budgets. Expert-level proficiency in Google Ads and Meta Ads Manager, including campaign setup, bidding strategies, and dashboard navigation. Proven commitment to a performance-minded approach, with a measurable track record of improving ROI and key metrics. Demonstrated experience in managing a paid media agency or multiple agency relationships. Experience collaborating with UI/UX, Product, or Web Teams to improve the customer journey. Practical experience in the development and execution of Out-of-Home (OOH) media plans. Strong analytical skills with proficiency in Google Analytics/Adobe Analytics and conversion tracking technologies. Bachelor’s degree in Marketing, Business, or a related quantitative field. Nice to Haves Experience with other paid channels (e.g., TikTok, LinkedIn, Pinterest). Experience in an e-commerce environment. Familiarity with marketing attribution tools. The salary range for this role is $100,000- $130,000 USD dependent on experience, as well as an annual bonus and options. 401(k) Dental insurance Health insurance Paid time off Vision insurance Ability to advance within the organization Museum of Ice Cream is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected class.