AI Native, Performance Marketing Analyst

The Performance Marketing Analyst is responsible for all aspects of campaign performance—including strategy, execution, management, optimization, and AI-driven analysis—to ensure campaigns generate profitable traffic and achieve company goals. This role leverages AI-native tools and insights to enhance targeting, improve spend efficiency, and accelerate testing cycles. The Analyst works closely with the Performance Creative team to align on data-backed creative needs, ensuring the right assets are developed for experimentation and campaign launches.

What You'll Do:

Campaign Management Own the creation and performance of campaigns across a variety of ad platforms (Google Ads, Taboola, Facebook/Meta, TikTok, etc.) and lines of business

• Use AI-powered tools and modeling to guide forecasting, targeting, budget allocation, and creative strategy.
• Daily management of bids, spend, and resulting performance—including lead volumes, lead quality measures, revenue, margins, and other key signals surfaced by AI-driven insights.
• Ongoing testing and optimization of ad creative and visitor experiences, leveraging AI to identify patterns, predict winner variants, and accelerate test cycles.

Relentlessly pursue campaign improvements regardless of performance—using both data intuition and AI-assisted opportunity discovery to proactively spot efficiency gains with the same intensity used to troubleshoot underperforming campaigns.

• Teamwork & Flexibility

Serve as the thought leader for your assigned ad platforms within the organization. Stay up to date on changes in platform technology (technical setup, feedback loops, bidding strategies, AI-native features, etc.) and ensure our marketing operations evolve alongside them to drive best-in-class results.

• Work closely and efficiently with teams across the organization in a remote environment, including collaboration on AI-enabled workflows that streamline coordination and decision-making.
• Maintain frequent communication, tight coordination, and a culture of knowledge/data sharing with counterparts who share goals and responsibilities with this position.

Adapt to changes in seasonality, the macroeconomic environment, internal goals, and rapid shifts in AI-driven performance dynamics across channels. Meet professional obligations through efficient work habits such as meeting deadlines, honoring schedules, coordinating resources effectively, and demonstrating respect for others.

What You'll Have:

• Bachelor’s degree or equivalent combination of education and relevant experience.

2-4 years of successful campaign management experience across Google Ads, Taboola, Facebook/Meta, TikTok (or similar platforms), with hands-on use of AI-powered tools or AI-native features to improve targeting, bidding, and creative performance — direct response, lead generation, or performance marketing experience required. Experience in lead generation with lead-quality goals or e-commerce with LTV goals strongly preferred, including the use of predictive or AI-driven models to evaluate intent, optimize funnels, and improve long-term value.

• Why You’ll Love Working Here

At ConsumerAffairs, your voice matters. We foster a collaborative environment where you’re encouraged to take initiative, experiment boldly, and grow professionally. We're committed to work-life harmony, career development, and celebrating wins together.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)

Short Term & Long Term Disability Training & Development