Demand Gen Specialist, Enterprise (US-remote)

From maker to market, Encompass is revolutionizing how technology supports the modern beverage industry–from winemaking with our vintrace solution to beverage production and distribution with our Encompass solutions, we are unlocking new levels of growth and efficiency for our customers across the entire three-tier beverage supply chain. Join our team of technology & beverage professionals as we drive innovation and modernization in one of the world’s oldest, and most passionate industries.

Your Impact at Encompass:

We're looking for a driven, detail-oriented Demand Gen Specialist, Enterprise to help power our Enterprise go-to-market (GTM) engine. This role, which sits on the Demand Generation / ABM Specialist Track , is at the intersection of marketing and sales, supporting coordinated account-based programs that engage strategic distributor and supplier prospects. As an execution-first, individual contributor, you'll work directly with Product Marketing and Enterprise Account Executives (AE) to identify target accounts, operationalize campaigns, and measure their impact, blending creativity, analytics, and execution. This is a hands-on, growth-minded position ideal for someone eager to learn the Enterprise motion while mastering marketing tools and GTM collaboration.

Key Responsibilities:

Sales & Go To Market Collaboration

• Collaborate with Enterprise AEs to align on target accounts, engagement strategies, and campaign sequencing.
• Support joint sales + marketing cadences with Product Marketing, ensuring campaign messaging, follow-ups, and nurture flows align with deal stages and persona.
• Attend pipeline syncs and account strategy sessions to surface marketing opportunities for deeper account engagement.
• Campaign Operations & Executions

Support the Enterprise GTM team in storyboarding, building, launching, and optimizing Enterprise programs across HubSpot, Google Ads, and Gong Engage.Execute multi-channel programs: Google Ads, Meta Ads Manager, and targeted email nurtures for 1:1, 1:few, and 1:many campaigns.

• Manage campaign assets and landing pages, ensuring account-specific personalization and accurate tracking via UTMs.
• Performance Tracking: Gather data to evaluate the success of marketing campaigns and provide actionable insights for optimization.
• Partner with Product Marketing and Creative to adapt content for Enterprise personas and industry verticals.
• Data, Measurement & Optimization

Maintain data integrity & hygiene across systems and tools (update fields, track engagement, and monitor progression through the funnel). Support the maintenance of demand dashboards to measure campaign performance, influenced pipeline, and conversion efficiency. Deliver post-campaign analyses highlighting wins, learnings, and actionable next steps for the GTM team. Experiment with audience segmentation, ad variations, and timing to continuously improve performance. Event & Field Integration Support ABM activation around Enterprise dinners, trade shows, and industry events—coordinating pre-event outreach and post-event follow-up sequences. Collaborate with Customer and Events Marketing to ensure field activities ladder into larger ABM objectives. What You'll Bring to Encompass 1–3 years of experience in B2B marketing, demand generation, or sales/marketing operations. Hands-on familiarity with CRM, CMS, Ads, and Analytics tools (or proven ability to self-learn quickly). Strong communicator and collaborator, you are comfortable working directly with sales and cross-functional GTM stakeholders. Analytical, organized, and process-oriented; you love clean data, clear workflows, and measurable results. Thrives in a fast-moving environment and takes initiative to solve problems and improve programs. Eager to grow into a strategic ABM role through excellence in execution and deep collaboration with sales. Why Encompass Encompass Technologies connects the entire beverage alcohol supply chain through an integrated technology platform. Our marketing team partners directly with sales to drive revenue growth. Align storytelling, targeting, and data to transform how distributors and suppliers operate. Additional Details This role will receive a competitive salary + bonus + benefits. The salary for US-based employees located in the below markets may expect offers in the below ranges for this role. US Annual Base Salary Range: $70,000 - $80,000 plus bonus program. A variety of factors are considered when determining someone’s compensation, including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed above based on these considerations. Location: We are a hybrid work environment. This role can be remote or located in our Fort Collins office, must be based in the U.S. Travel: This position may require overnight travel to support marketing events or internal meetings. Additional travel could include attendance of conferences and trade shows. If you don’t meet all of the requirements listed here, we still encourage you to apply. No job description is perfect, and we might find an even more suitable opportunity that matches your skills and experience. Our Values Our values shape the way we work together and serve our customers. They provide insight into our goals of disrupting the industry, figuring out better solutions, and doing so as part of a fast-paced, cohesive, fun-loving, and supportive team. Do the Right Thing Win Together Iterate & Learn Own It Be You BeYou@Encompass At Encompass, we aim for all of our employees to feel engaged, valued, and free to be who they are at work. We celebrate multiple approaches and points of view. We are committed to growing and empowering a diverse and inclusive community and believe that a team that works together with diverse lived experiences will strengthen our organization. We are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.